Take 10: Digital Marketing Is a Circle of Trust
- Jon-Mikel Bailey
- Fri, Jun 12, 2015
- 10 minutes
Digital marketing is more than just creating and distributing content. It's building a circle of trust with your audience—a pact whereby you declare your intentions to serve as a source of meaningful and useful content for your audience.
In just 10 minutes, you'll learn how to create utility content—content that serves a purpose or solves a problem—and how this helps drive qualified traffic. In addition, we'll share insight on paid, owned, and earned media, how to use it to keep you in the circle of trust, and how to make it work to your advantage.
Jon-Mikel Bailey worked in sales, marketing, and business development for technology and marketing firms before co-founding Wood Street in 2002. He gives seminars on web marketing, social media, branding, design, and development to chambers of commerce, trade associations, and colleges.
Who Should Attend?
If you're responsible for developing digital marketing strategy and/or are interested in learning how to build stronger relationships with your audience, this Take 10 is for you.
What Will You Learn?
At the end of this Take 10, you'll be able to:
- Pinpoint digital marketing priorities for your target audience
- Develop utility content
- Identify the difference between earned, paid, and owned media
About Our Take 10 Program
In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.