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Take 10: How to Use Content to Engage Customers Throughout the Sales Cycle

Presenter:
Michael Peggs
Released:
Fri, Jul 10, 2015
Length:
10 minutes

Great brands don't interrupt people by forcing their messages upon them—instead, they introduce content that generates engagement throughout the sales cycle.

In just 10 minutes, we'll share how to keep your customers in the conversation by creating content that entertains, engages, and educates. You'll learn how to use content to boost brand awareness, drive leads, and increase conversions as prospects move through each stage of the sales cycle—from discovering your brand through the final phase of purchasing.

Presenter

Michael Peggs is the founder of Marccx Media, a content marketing agency based in New York City. Michael helps small business owners and large companies plan, produce, and promote content that drives traffic, generates more qualified leads, and increases business. He's been featured in The Huffington Post, Business Insider, Fast Company and the Daily Muse, among other outlets.

Who Should Attend?

Marketing professionals who are interested in using content marketing to move prospects through the buying cycle.

What Will You Learn?

At the end of this Take 10, you'll be able to:

  • Inform buyer behavior and influence consideration
  • Increase your credibility and visibility to attract qualified prospects
  • Drive customer acquisition

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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