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Smarketing—What It Is and Why You Need to Master It

Peter Strohkorb
Jennifer Kelly
Thu, Sep 24, 2015, 12pm ET
60 minutes
This online marketing seminar received 3 star(s)

The world of sales and marketing is rapidly changing. Ever since the inception of the buyer's journey, organizations of all sizes have struggled to come to grips with the new selling paradigm. And, thanks to increasingly information-savvy buyers, your sales reps are no longer in the driver's seat, but are merely passengers in the sales process. Now, more than ever, sales and marketing need to work together to capture the buyer's attention early—making the difference between success and failure.

In this PRO seminar, we'll discuss the recent phenomenon of smarketing: sales and marketing working together to be competitive in the new buyer's journey. We'll share examples of highly collaborative companies that have applied smarketing and the role it played in their success. You'll leave with actionable advice on how you can introduce this concept to your organization and an understanding of the benefits it can offer.


Peter Strohkorb is the CEO of Peter Strohkorb Consulting International and a guest lecturer on sales and marketing alignment in the executive MBA program at Sydney Business School and the MBA Masterclass at the University of Wollongong. He's also the author of The OneTEAM Method, and has more than 15 years of business experience in both sales and marketing executive roles. Peter holds qualifications in marketing and management from the Macquarie Graduate School of Management (MGSM) in Sydney, Australia.

Who Should Attend?

C-suite executives as well as mid- to senior-level sales and marketing leaders from B2B and B2C organizations looking to drive collaboration between their teams.

What Will You Learn?

At the end of this seminar, you'll be able to:

  • Define why sales and marketing collaboration is vital to your business
  • Relate smarketing to the new buyer's journey
  • Implement smarketing in your organization

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