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Take 10: Three Ways to Make Sure Your Press Release Gets Noticed

Presenter:
Nash Riggins
Released:
Fri, Sep 18, 2015
Length:
10 minutes

In the never-ending fight for brand recognition, issuing a press release can be your company's single greatest weapon. But even the most exciting piece of company news can wind up getting overlooked, unless, that is, you're able to catch a journalist's attention. In order to do that, you've got to craft a news bulletin that captivates your audience.

In just 10 minutes, we'll walk you through three simple steps to ensure your press releases make it to print. You'll learn how to craft a newsworthy angle, adhere to universal journalistic guidelines, and give editors just the right amount of spice to help your press release stand out from the rest.

Presenter

Nash Riggins is an American journalist and marketing consultant based in the United Kingdom. He's worked in some of Britain's busiest newsrooms, and has written for dozens of award-winning international publications, including The Guardian, The Independent, Wired, and Salon. He also blogs for The Huffington Post.

Who Should Attend?

Individuals in marketing and public relations who are responsible for writing attention-grabbing press releases.

What Will You Learn?

By the end of this Take 10, you'll be able to:

  • Craft a newsworthy angle
  • Write using universal journalistic guidelines
  • Create quotes that will jump off the page

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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