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Take 10: Three Ways to Make Sure Your Press Release Gets Noticed

Nash Riggins
Fri, Sep 18, 2015
10 minutes

In the never-ending fight for brand recognition, issuing a press release can be your company's single greatest weapon. But even the most exciting piece of company news can wind up getting overlooked, unless, that is, you're able to catch a journalist's attention. In order to do that, you've got to craft a news bulletin that captivates your audience.

In just 10 minutes, we'll walk you through three simple steps to ensure your press releases make it to print. You'll learn how to craft a newsworthy angle, adhere to universal journalistic guidelines, and give editors just the right amount of spice to help your press release stand out from the rest.


Nash Riggins is an American journalist and marketing consultant based in the United Kingdom. He's worked in some of Britain's busiest newsrooms, and has written for dozens of award-winning international publications, including The Guardian, The Independent, Wired, and Salon. He also blogs for The Huffington Post.

Who Should Attend?

Individuals in marketing and public relations who are responsible for writing attention-grabbing press releases.

What Will You Learn?

By the end of this Take 10, you'll be able to:

  • Craft a newsworthy angle
  • Write using universal journalistic guidelines
  • Create quotes that will jump off the page

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