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Take 10: Shed Light on Email Traffic With Google Analytics

Michele Kiss
Fri, Oct 2, 2015
10 minutes

Email can be a powerful marketing tool. But in order to really make it work for you, care must be taken to ensure you can identify and analyze your email-driven site visitors.

In just 10 minutes, we'll show you how to use campaign tracking to keep email traffic out of the dreaded "Direct Traffic" bucket in Google Analytics. You'll learn what reports and features you should use to better understand your site visitors and how to measure performance based on your own email goals.


Michele Kiss is a recognized digital analytics leader, with expertise in web, mobile, marketing, and social analytics. She is currently a senior partner at Web Analytics Demystified, a leading global digital analytics consulting firm, and is responsible for their analysis and analyst mentoring practice. Michele is the winner of the Digital Analytics Association's Rising Star award (2011) and Practitioner of the Year award (2013). She is also a blogger, writer, podcast contributor, and speaker.

Who Should Attend?

If you're looking to learn more about how your emails affect your site traffic, this Take 10 is for you!

What Will You Learn?

By the end of this Take 10, you will be able to:

  • Use Google Analytics campaign tracking to accurately measure your email performance
  • Create a collaborative spreadsheet for consistent naming conventions
  • Learn more about your email list by applying a variety of reports to your Google Analytics data

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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