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The Recipe for an Integrated Approach to Event Marketing

Presenter:
Allison Saget
Moderator:
Jennifer Kelly
Broadcast:
Thu, Nov 12, 2015, 12pm ET
Length:
60 minutes
Rating:
This online marketing seminar received 3.5 star(s)

Does "It's our biggest tradeshow of the year!" sound familiar? We've all said (or heard) this phrase at some point in our marketing lives. But before you sign the contract and pack the booth, take a step back and remember that event marketing is a strategic, dynamic discipline closely linked to your company's business objectives and sales goals. Are you prepared?

In this PRO seminar, we'll share the EventBLT™ recipe—brand recognition, lead generation, and thought leadership. You'll be able to use this framework to help your company get the most out of events and achieve your business objectives. We'll walk through each step of a proven event marketing plan and share tools you can use to drive results through integrated marketing activities. You'll leave with a fully-formed template that you can use to prepare for your next event.

Presenter

Allison Saget is an accomplished marketer and self-professed "brand-a-holic" with expertise in event strategy and management, advertising, direct marketing, logo merchandising, and broadcasting. In her 20-year marketing career, she has created, designed, and managed well over 1,000 events including tradeshows, conferences, product launches, sales meetings, employee incentive trips, philanthropic events, and more. Allison is also the author of The Event Marketing Handbook: Beyond Logistics & Planning.

Who Should Attend?

Marketers of any experience level looking to use events to stir up the marketing mix.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Successfully bring events into your marketing mix
  • Improve brand recognition through the use of creative tools
  • Generate and act upon leads before, during, and after an event
  • Leverage speaking opportunities for thought leadership

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