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Take 10: Three Ways to Maximize Your Tradeshow Presence

Justin Hersh
Fri, Dec 4, 2015
10 minutes

Exhibiting companies spent $25 billion (yes—really) in 2014 to make a splash on the tradeshow floor. With a significant financial outlay, brands need to be sure they know why they are making the spend and what they are hoping to accomplish in order to achieve a stellar return on investment.

In just 10 minutes, you'll learn three key ways to get the most out of your tradeshow investment. We'll discuss the importance of starting with clear and measurable objectives, share tips on how your company can deliver compelling experiences on the show floor, and show examples of real companies that put these tips into action to boost their booth traffic and ROI.


Justin Hersh is the CEO and founder of Group Delphi. He has spent more than 20 years designing and producing large-scale events and tradeshows for heavy hitters including Nike, Pixar, Cisco, Apple, Virgin Galactic, and Novellus Systems. As the founder of Delphi, Justin's theatrical training was infused into the company's DNA from the beginning: people work collaboratively to create engaging experiences with a special flair.

Who Should Attend?

This Take 10 is designed for marketing and event professionals who are looking to maximize the returns of their tradeshow marketing efforts.

What Will You Learn?

By the end of this Take 10, you'll be able to:

  • Improve the ROI of your tradeshows
  • Incorporate digital strategy into your exhibit experiences
  • Leverage resources to keep budgets on track and time constraints in check

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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