Algorhythm—The Pulse and Future of Brands
- Mitch Joel
- Jennifer Kelly
- Thu, Jan 14, 2016, 12pm ET
- 60 minutes
We live in a culture of change. Disruption is everywhere. Digital transformation is imperative. It's the Uberization of everything—whether your company is B2C, B2B, small, medium, or large. These new realities are forcing marketers to rethink many of their commonly held beliefs about what works in business, and what the future of marketing in 2016 (and beyond) will look like. Interestingly, this is less about the evolution of technology and much more about how customers have become more savvy in a constantly changing landscape.
In this PRO seminar, Mitch Joel will explain why you, as a B2B marketer, need to be aware of this new consumer-centric landscape and how to successfully market B2B products by tapping into your own buying habits. He'll show how the world continues to change and challenge brands like never before.
Mitch Joel is president of Mirum, a global digital marketing agency operating in more than 20 countries with 2,500+ employees. When Google wanted to explain innovation and marketing to the top brands in the world, they brought him in to the Googleplex. Marketing Magazine dubbed Mitch the "Rock Star of Digital Marketing" and called him "one of North America's leading digital visionaries." He's been named one of the top 100 online marketers in the world, and was listed in Canada's Top 40 Under 40. Mitch is also the author of Six Pixels of Separation and CTRL ALT Delete. His next book, Algorhythm, will look at how the future of business will blend data and creativity.
Who Should Attend?
This seminar is perfect for anyone who wants to learn how to grow their business in today's consumer-centric landscape.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Understand if your business is ready for the "age of efficiency"
- Sell more effectively in a sharing economy
- Analyze your own buying habits to market your products
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.