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Take 10: How to Develop an Effective Podcast

Bob Knorpp
Fri, Jan 22, 2016
10 minutes

B2B podcasting is hot. But creating a show that is both entertaining and informative is typically beyond the expertise of most organizations.

In just 10 minutes, the creator of one of today's most successful B2B podcasts will break down the process of creating a program that provides your listeners with content they'll be eager to hear and achieves your business objectives. We'll also share expert tips on script development, the importance of consistency, and how to prepare your guests for a more interesting conversation.


Bob Knorpp is host of the award-winning Internet audio program, The BeanCast Marketing Podcast, and the director of client development at the media planning and buying agency, Mediassociates. He contributes occasional articles to Ad Age magazine, is a featured commentator on FOX Business, and is a frequent speaker at events around the world. Bob also continues to actively assist brands through his consultancy, The Cool Beans Group, where he works with clients such as Visa, FX, and Activision.

Who Should Attend?

Anyone looking to improve on their podcasting skills or break into podcasting by creating a show that's both entertaining and informative.

What Will You Learn?

By the end of this Take 10, you'll be able to:

  • Create a strong and entertaining format for your podcast
  • Select guests that will help drive additional audience
  • Develop effective scripts

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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