How to Host a Marketing Growth Hackathon
- Paul Roetzer
- Jennifer Kelly
- Thu, Feb 25, 2016, 12pm ET
- 60 minutes
Programmers participate in hackathons to quickly build and improve software—so why can't marketers do the same to unlock growth potential and accelerate success?
In this PRO seminar, we'll share how marketing hackathons bring together marketers, executives, and entrepreneurs to brainstorm and solve business growth challenges in an interactive, single-day event. We'll give you six steps to not only conduct your own marketing hackathon, but also to help you quickly identify campaigns with the greatest probability of impacting business results. You'll leave armed with a slew of resources, inspired by case studies, and ready to take the marketing world by storm!
Paul Roetzer is the founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency; author of The Marketing Performance Blueprint and The Marketing Agency Blueprint; and creator of the online assessment tool Marketing Score and website Marketing Agency Insider, a hub for marketing agency information. He is a regular contributor to leading industry blogs and a frequent speaker on content marketing, inbound marketing, measurement, and strategy.
Who Should Attend?
B2B marketers interested in accelerating the strategic planning process, and taking a more scientific approach to success.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Host a focused, fast-paced marketing brainstorm with internal stakeholders
- Identify campaigns that are measureable, attainable, and actionable
- Apply new technologies and processes to improve efficiencies and accelerate success
As a special bonus, 10 lucky winners will be chosen at random to win a copy of Paul's book, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success. To qualify, simply complete the short survey at the end of the live Q&A session.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.