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Take 10: Create Your Content Strategy in Eight Steps

Jennifer Smoldt
Fri, Feb 19, 2016
10 minutes

There's more content in more channels than ever before. Still, only 32% of B2B marketers say they have a documented content marketing strategy—a critical piece of content marketing success.

In just 10 minutes, you'll learn how to create a killer content marketing plan. We'll discuss why it's so important to have a well-documented strategy in place, as well as how to identify your distinct differentiators and create a unique story that will appeal to your target audience.


Jennifer Smoldt is a marketing consultant, copywriter, content strategist, and founder of Precision Marketing & Communications where she helps companies discover and market their distinct differentiators. Prior to starting Precision, she led the marketing team for the payments division at MoneyGram International. She is also the recipient of three MarCom Awards in the areas of Branding and Design.

Who Should Attend?

Marketing professionals, content strategists, and entrepreneurs who need a commonsense process for creating and documenting a value-driven content marketing strategy.

What Will You Learn?

By the end of this Take 10, you'll be able to:

  • Create and document a content marketing strategy
  • Identify distinct differentiators for your product, company, or brand
  • Create a one-of-a-kind content story that sets you apart

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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