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Take 10: Get the Most Out of Your Mobile SEO Strategy

Presenter:
Christina Inge
Released:
Fri, May 20, 2016
Length:
10 minutes

Mobile search engine optimization is quickly becoming one of the most important elements of a digital marketing strategy. And it's easy to see why—with 61% of searches now occurring on mobile devices, if you're not optimizing mobile for search, you're missing traffic!

In just 10 minutes, we'll walk you through the most recent—and upcoming—changes that will transform search and enable you to reach and win new customers. You'll walk away with actionable steps to get your site found by your customers on their phones and tablets.

Presenter

Christina Inge is the founder and owner of thoughtlight, an agency that brings together content, web design, and events to engage audiences. She has led marketing and communications initiatives for emerging tech companies for the past decade, and taught digital marketing, development, and strategy on the college level. Christina is the founder of the Boston Bloggers Meetup and holds an MS in Instructional Technology from the University of Wyoming and a BA in English from the University of Maryland.

Who Should Attend?

Marketers interested in optimizing their mobile marketing campaigns for search.

What Will You Learn?

By the end of this Take 10, you'll be able to:

  • Understand what the upcoming changes to Google's algorithm mean for mobile search
  • Apply three metrics to determine how to reach your mobile customers
  • Leverage analytics to build a better search program

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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