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Stand Out: How to Develop Breakthrough Ideas

Dorie Clark
Jennifer Kelly
Thu, Jul 21, 2016, 12pm ET
60 minutes
This online marketing seminar received 4.5 star(s)

To succeed in today's competitive business environment, it's essential to continually raise the bar and produce ideas that people can't stop talking about. But how do you develop and harness those ideas in the first place?

In this PRO seminar, based on her book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie Clark will explain where to look for breakthrough ideas that set you apart and how to promote them successfully. We'll also share how to cultivate an innovation mindset and how to become more adept at spotting emerging opportunities.


Dorie Clark is an adjunct professor of business administration at Duke University's Fuqua School of Business and the author of Reinventing You and Stand Out. Recognized as a branding expert by the Associated Press, Fortune, and Inc., Dorie is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, the U.S. State Department, and the World Bank.

Who Should Attend?

Marketers who recognize that the best marketing starts with a great idea and want to learn how to develop their own.

What Will You Learn?

By the end of the seminar, you'll be able to:

  • Identify and develop ideas that will make a competitive difference for your company
  • Gain support for your ideas internally and externally
  • Ensure both you and your company are viewed as cutting-edge leaders in your field


Stand OutAs a special bonus, 10 lucky winners will be chosen at random to win a copy of Dorie's new book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It. To qualify, simply complete the short survey at the end of the live Q&A session.

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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