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Take 10: How to Build a Scrappy Brand Blueprint

Nick Westergaard
Fri, Jul 22, 2016
10 minutes

Brand building, like building anything, starts with a plan. Just as an architectural blueprint defines structure through design and dimensions, a brand blueprint defines your brand and how you tell its story. Like the girders of a skyscraper, a brand isn't always visible, but it's the framework that supports your strategy.

In just 10 minutes, we'll show you how to build a five-part blueprint you can use to grow your brand's presence on any budget. You'll leave with actionable steps to create a clear and consistent brand experience across all channels.


Nick Westergaard is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes. Nick is the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.

Who Should Attend?

Brand managers at small organizations, one-person marketing team, large team leaders, and tactical marketers who are striving to do more with less when it comes to digital marketing.

What Will You Learn?

By the end of this Take 10, you'll be able to:

  • Create a scrappy, simple blueprint for your brand strategy
  • Implement a system for consistent branding across all platforms
  • Tie everything together into a coherent brand experience

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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