Digital Trends for 2017: What You Need to Know Now
- Mike Corak
- Jennifer Kelly
- Thu, Aug 11, 2016, 12pm ET
- 60 minutes
Digital seems to be continuously shapeshifting, making it hard to keep on top of what's hot and what's not. From tactical strategy to integration to the ever-changing communication landscape, opportunities for digital success are abundant, but it's harder than ever to prioritize. With 2017 planning in motion for most organizations, now is the time to ensure you're making the right bets.
In this PRO seminar, we'll share the top digital trends that will deliver today and into the future. We'll walk through the best of what's ahead while gaining insight and tips for real-world application in digital communications, roadmap creation, and most importantly, performance optimization. We'll expose false predictions and shine a light on the trends you shouldn't ignore. You'll leave with the knowledge and actionable information you need to succeed in digital marketing in 2017.
Mike Corak is the VP/GM at DAC Group, one of North America's leading digital performance agencies. He has developed winning integrated digital strategies for hundreds of companies including Bank of America, Coca-Cola, ConocoPhillips, Farmers Insurance, General Electric, Nike, and Walt Disney. Previously, Mike co-founded content marketing agency Ethology, and led strategy teams at Ethology, Off Madison Ave, and iCrossing.
Who Should Attend?
Marketers involved in the digital planning process, and anyone interested in learning how to prioritize digital growth and opportunity.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Gut check your digital marketing plan to cover the most important opportunities
- Benchmark your digital opportunities against those of other organizations
- Prioritize opportunities for the best return possible
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.