Make Your Copy Mobile-Friendly
- Roberta Rosenberg
- Jennifer Kelly
- Thu, Sep 8, 2016, 12pm ET
- 60 minutes
The desktop computer isn't going away, but your customers and prospects are increasingly dependent on their smartphones and tablets as their first digital touch, whether it's reading news, watching video, or communicating with friends. For copywriters today looking to increase open rates, clickthroughs, and conversions, as well as improve engagement, optimizing copy for the mobile environment is no longer optional.
In this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away.
Roberta Rosenberg is the director of marketing & social media for the American Council of Engineering Companies (ACEC), a Washington, D.C. trade association. Prior to that, she was president and CEO of MGP Direct, Inc., a direct marketing consultancy. Roberta has more than 30 years of experience in the direct response marketing field, mostly with B2B clients in publishing, high-tech, scientific/medical, social services, financial, professional services, and e-commerce.
Who Should Attend?
Beginning to mid-level marketers, or any copywriters and communicators looking to improve their marketing efficiencies and results.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Write tight, compelling headlines that jump off the small screen
- Boost your open rate by applying best practices to your subject lines
- Use visuals to improve viewer engagement
- Create simple A/B copy tests to improve response
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.