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Make Your Copy Mobile-Friendly

Presenter:
Roberta Rosenberg
Moderator:
Jennifer Kelly
Broadcast:
Thu, Sep 8, 2016, 12pm ET
Length:
60 minutes
Rating:
This online marketing seminar received 5 star(s)

The desktop computer isn't going away, but your customers and prospects are increasingly dependent on their smartphones and tablets as their first digital touch, whether it's reading news, watching video, or communicating with friends. For copywriters today looking to increase open rates, clickthroughs, and conversions, as well as improve engagement, optimizing copy for the mobile environment is no longer optional.

In this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away.

Presenter

Roberta Rosenberg is the director of marketing & social media for the American Council of Engineering Companies (ACEC), a Washington, D.C. trade association. Prior to that, she was president and CEO of MGP Direct, Inc., a direct marketing consultancy. Roberta has more than 30 years of experience in the direct response marketing field, mostly with B2B clients in publishing, high-tech, scientific/medical, social services, financial, professional services, and e-commerce.

Who Should Attend?

Beginning to mid-level marketers, or any copywriters and communicators looking to improve their marketing efficiencies and results.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Write tight, compelling headlines that jump off the small screen
  • Boost your open rate by applying best practices to your subject lines
  • Use visuals to improve viewer engagement
  • Create simple A/B copy tests to improve response

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