Take 10: How to Create and Leverage Testimonial Videos
- Marsha Druker
- Fri, Aug 26, 2016
- 10 minutes
Testimonial videos are a proven way to build credibility, bring life and authenticity to your business, and keep visitors on your site longer, increasing the chances that they will make a purchase.
In just 10 minutes, you'll learn everything you need to get started creating testimonial video content for your company's marketing efforts. We'll show you how to harness the art of storytelling for better videos, along with various ways to promote the finished product across your website, social channels, and marketing campaigns. You'll walk away with actionable steps to plan, create, and leverage effective testimonial video content.
Marsha Druker heads up content marketing at Veed.me, a video creation marketplace. She specializes in content creation, growth marketing, and strategic communications. Marsha works with B2B and B2C brands and clients in industries including consumer packaged goods, life safety/intelligent building solutions, and tech startups. She's also an avid reader and blogger.
Who Should Attend?
Anyone interested in adding video to their content marketing strategy.
What Will You Learn?
By the end of this Take 10, you'll be able to:
- Understand how testimonial videos can help you meet your marketing objectives
- Apply a storytelling approach to planning your video content
- Leverage your completed video across the entire customer journey
About Our Take 10 Program
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