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Take 10: How to Create and Leverage Testimonial Videos

Marsha Druker
Fri, Aug 26, 2016
10 minutes

Testimonial videos are a proven way to build credibility, bring life and authenticity to your business, and keep visitors on your site longer, increasing the chances that they will make a purchase.

In just 10 minutes, you'll learn everything you need to get started creating testimonial video content for your company's marketing efforts. We'll show you how to harness the art of storytelling for better videos, along with various ways to promote the finished product across your website, social channels, and marketing campaigns. You'll walk away with actionable steps to plan, create, and leverage effective testimonial video content.


Marsha Druker heads up content marketing at, a video creation marketplace. She specializes in content creation, growth marketing, and strategic communications. Marsha works with B2B and B2C brands and clients in industries including consumer packaged goods, life safety/intelligent building solutions, and tech startups. She's also an avid reader and blogger.

Who Should Attend?

Anyone interested in adding video to their content marketing strategy.

What Will You Learn?

By the end of this Take 10, you'll be able to:

  • Understand how testimonial videos can help you meet your marketing objectives
  • Apply a storytelling approach to planning your video content
  • Leverage your completed video across the entire customer journey

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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