Adam Richardson, strategy director at frog design, reflects on the fact that ten years ago this week, Palm Computing debuted the Pilot 1000...
"1996 seems like eons ago, but the major PDA market has been around for a very short amount of time, really. The primitiveness of that first machine is striking today; but what is even more striking is how the limitations of its hardware made it easier to use. It is a supreme example of constraints leading to superior creativity and execution."
"Today even our cellphones have more computing power and graphics capability than those first Palms. In part, I think the relative lack of constraints on our cellphone designers have led them to become sloppy with their design choices, leading to products that are harder, less efficient, and more confusing to use. The designers are not doing their editorial duties. How many clicks, for example, does it take to edit an address book entry on your cellpone?"
"Why are we still having crappily designed electronic devices foisted on us?"
Read Adam's full post here.
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Content:
- The AI Conundrum: Should B2B Communicators Embrace ChatGPT?
- Build B2B Marketing Trust With Evidence-Based Content | Marketing Smarts Live Show
- Stop the Churn: Why Less Is More in B2B Content Marketing
- The Importance of Being Human in Your B2B Content | Marketing Smarts Live Show
- Four Steps to Stronger B2B Case Studies | Marketing Smarts Live Show
- Four Questions to Ask to Ensure Marketing Messaging Success [Infographic]