Did anyone see the Business Week online article?...
The Skinny on Plus-Size Apparel: Retailers specializing in women's sizes 14 to 32 are ringing up big sales gains, and their stocks are rising, too
Surprise, surprise, the forgotten masses of women (who are more like normal women than those sticks who walk down the runway and are ruining the self esteem of our young) are finally getting the r-e-s-p-e-c-t they deserve.
Finally, marketers and manufacturers are taking them out of the dreary back-of-the-store position and putting them front and center. A quote from the article says it all: "'These smart retailers are listening to girls who are saying they don't want to look like a shower curtain, and are offering up trendy clothes that don't necessarily come in animal prints,' says Kat Fay, retail analyst at the Chicago research group Mintel. Fay estimates that the plus-size clothing market hit $32 billion last year, up a total of 50% in the past five years."
At last, I say! This is a perfect case of retailers finally coming to their senses and looking around at who their customer is and delivering for them.
Bravo!
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ABOUT THE AUTHOR
Jeanne Bliss began her career at Lands’ End where she reported to founder Gary Comer and the company’s executive committee, ensuring that in the formative years of the organization, the company stayed focused on its core principles of customer and employee focus. She was the first leader of the Lands’ End Customer Experience. In addition to Lands’ End, she has served Allstate, Microsoft, Coldwell Banker Corporation and Mazda Corporations as its executive leading customer focus and customer experience. Jeanne has helped achieve 95% retention rates across 50,000 person organizations, harnessing businesses to work across their silos to deliver a united and deliberate experience customers (and employees) want to repeat.
Jeanne now runs CustomerBliss (https://www.customerbliss.com), an international consulting business where she coaches executive leadership teams and customer leadership executives on how to put customer profitability at the center of their business, by getting past lip service; to operationally relevant, operationally executable plans and processes. Her clients include Johnson & Johnson, TD Ameritrade, St. Jude’s Children’s Hospitals, Bombardier Aircraft and many others.
Her two best-selling books are Chief Customer Officer: Getting Past Lip Service to Passionate Action and I Love You More than My Dog: Five Decisions that Drive Extreme Customer Loyalty in Good Times and Bad. Her blog is https://www.ccocoach.com
She is Co-founder of the Customer Experience Professionals Association. www.cxpa.org
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