Marketers, we want to hear from you! Take the Survey

I type this from a Web conference in Boston, where everyone remains obsessed with search engine rankings....

Those of you who know me or have read my columns over the past 12 years know I'm not a big fan of search engine rankings obsession.... In fact, for me the mark of a successful site is a site that if the engines all vanished tomorrow, the site wouldn't notice. Not all sites can get to that point. Many can.
My goal here is to share advice, tips, tactics, and experience based commentary on what does and doesn't work to generate publicty, buzz, links, and awareness for web content. I'll discuss everything from link farms (bad) to social bookmarking (good, sort of) to tagging.
And ok, I will talk about the search engines too, since they are analyzing the links to your site at this very moment, like an IRS auditor, trying to determine if you are cheating. Are you?

Sign up for free to read the full article. Enter your email address to keep reading ...


image of Eric Ward

Eric founded the Web's very first online publicity and linking services, NetPOST and URLwire, in 1994. Eric's expertise is in helping companies generate links, publicity and buzz for their Web content. A hands-on practitioner, Eric also offers training and seminars that teach companies how to do it in-house. His client list is a who's who of online brands, from to

Eric has written for for ClickZ and Ad Age, and he won the 1995 Tenagra Award For Internet Marketing Excellence. In 1997, he was named one of the Web's 100 most influential people by Websight magazine. A well-known speaker at the major industry trade shows, Eric will soon publish The Ward Report, a monthly "how-to" newsletter on the art of link building and publicity for Web content, with commentary on the newest trends and practices.

A native of northern New Jersey, Eric has lived in Knoxville, Tennessee since graduating from the University of TN. Eric's wife Melissa and toddler Noah say "bye daddy geek" every day when he leaves for work.

Eric can be reached at