As more and more online marketers realize the importance of links to their Web success, services selling bogus and useless linking related services proliferate....
I get at least five inquiries a day from mostly off-shore firms offering to "Turbo Boost My Link-Building Efforts!"
Some sell packages of links. Give them $2,000 and they'll put a link to your site on 200 other sites or some such nonsense. I call it "nonsense" because the sole pupose of these "link sellers" is to convince you your search rankings are so dependant on links that if you don't do what they claim you will surely go out of business....
Nothing could be more wrong. The truth is that any link you can get either by buying bulk links or even buying one at a time could very easily come back to haunt you. The engines are on the lookout of these "rouge links."
Engines want to trust links, and for the most part paid links can't be trusted (don't get me started on the Yahoo directory link that costs you $299 a year. YES, it's a paid link. YES it can be trusted. But it's one of only a handful of exceptions to the "links can't be trusted" rule. Business.com is another.)
I'm not telling you you shouldn't buy links. Sure, buy them. But don't buy them for link popularity or search engine ranking purposes. Buy them for the audience they appear in front of. That's called advertising. A banner ad and a paid link are the same thing when you do it for the audience rather than for Google's algorithm.
And if you do buy links, buy them from a reputable company. There are a handful you can trust. Send me an email and I'll share them. If I listed them here I'd get hate mail for weeks from those off-shore guys.
Eric Ward
eric@ericward.com
https://www.ericward.com
Continue reading "When Links Attack" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
Content Articles
You may like these other MarketingProfs articles related to Content:
- The Content Preferences of B2B Buyers
- A Marketer's Guide to YouTube for Business: Nick Nimmin on Marketing Smarts [Podcast]
- How Different Business Teams Distribute Video Content
- The Video Content B2B Buyers Find Most Helpful
- How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]
- The User-Generated Content Advertising Ecosystem [Infographic]