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The only way to enjoy the freedom of owning your own business is to enjoy the act of marketing your own business....


It's funny how many small business owners I run across that claim that they just don't get this marketing thing, or worse, they claim that they hate this whole marketing thing. Here's the rub, no matter what business you think you are in, you're actually in the marketing business. Plain and simple all businesses are marketing businesses. The purpose of a business, as Peter Drucker was fond of saying, is to create a customer -- everything else is just window dressing.
So, back to our point. The only way to get good at your marketing business is to enjoy your marketing business. Stop fighting it and have some fun. Marketing is not rocket surgery folks -- it's common sense. If you enjoy your work, are passionate about your products, love demonstrating how you can make life better for your clients, then the rest may just be window dressing.
Lighten up, bottle your enthusiasm, make it easy for people to experience your expertise and then hit the phones (or virtual pavement.) Fun in contagious and its counters, fear, hesitation and cynicism are real marketing turn-offs. Prospects are drawn to people and companies that exude enthusiasm -- everyone wants a piece of that.
Yes, you may have to open up and let people know who you really are - and that can be the hardest part of marketing for some - but don't let that stand in your way.
So, tell me what you do to keep marketing fun, to enjoy the ride?

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ABOUT THE AUTHOR
image of John Jantsch

John Jantsch
Duct Tape Marketing

John Jantsch is a veteran marketing coach, award-winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide published by Thomas Nelson, due out in the fall of 2006.

He is the creator of the Duct Tape Marketing small business marketing system.

His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site.

He is a popular presenter of marketing workshops for organizations all across America.

What Others Are Saying About Duct Tape Marketing...

"Clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't."
~ Forbes magazine

"For growing businesses in search of some great marketing ideas, Duct Tape Marketing is a worthwhile online pit stop."
~ Entrepreneur Magazine

"A great resource for small business owners looking for hands-on marketing ideas they can use today. John Jantsch's daily posts discuss what works -- and what doesn't -- when marketing a small business."
~ Inc Magazine

“Business blogger John Jantsch, a Kansas City marketing consultant, has built quite a following with his Duct Tape Marketing site. The blog provides small-business readers with successful marketing techniques that don't require a large budget to execute.”

~ Harvard Business School