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I love this story and hope I'm not the last person in the world to blog about it, I would hate to become totally redundant....


There's this TV pilot that was filmed last year titled, ironically enough "Nobody's Watching," and it's kind of a show within a show. It's about two friends who want to create a sitcom, and the WB is making a reality show about them making the show. Anyway, it got axed and never aired. Except someone uploaded it in three parts to YouTube.
These are the stats for the first 10-minute segment:
Views: 291,600
Comments: 645
Favorited: 2249 times
Awards:
#49 - Most Viewed (This Month)
#34 - Most Discussed (This Month)
So this is what? the long tail effect for TV pilots?
Youtube the new "focus group"?
A venue for niche shows that only 1/4 of a million people want to watch?
In the end there has always been a tension in the Creativity & Distribution relationship, the music business knows this, the movie business knows this, and the TV and ad business is getting to know this. As distribution becomes cheaper, and the tools used to create becomes cheaper more innovations in the way we experience and participate in media will become possible.
BTW funniest line in the show was in reference to show-related clothing.
"But no-one wants a pair of boxer shorts with 'Smallville' written across the front."
"No, but I'd buy the pair that said Everwood."
Go take a look this is the first 10-minute segment.

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ABOUT THE AUTHOR

Karl Long, straight talk, critical thinking, and strategic vision. Karl is fascinated in what happens and what value can be created "in the space between" customers and businesses, it is this space that customer experience happens, brands are built, value is co-created, and sometimes customers are let down.

Karl likes to focus on these areas and is a passionate believer that companies that pay attention to this space, like Google, Netflix, Amazon, ikea & ebay, create the strongest brands that essentially market themselves.

Karl writes the number 2 site on the topic of customer experience at blog.experiencecurve.com - customer experience strategy est. 2003, where he explores the marketing, branding and design implications of customer experience.

More recently Karl started up CustomersOnfire.com - microbrands & micromarketing to explore what he thinks is next generation marketing and branding that will rely on non-traditional marketing channels, like blogs, social software and co-created content.

Karl holds an MBA in Design Management from the University of Westminster in England and currently lives in the South of Florida for his sins.

Feel free to get in touch:
karl.long@gmail.com



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