You've seen them before and you'll see them again. The boo-boos. The spelling errors. The simple typos that could have been avoided had someone taken the time to use spellcheck or proofed their writing one more time....
I keep a file of marketing boo-boos. Not because I like to wallow in someone else's misery, but because I know I'll use those examples one day in one of my workshops.
We've all seen them. Heck, I'm sure we've all made them, too. We're human. But, that's the point. The computer isn't human and is programmed to catch most of our errors. So, how come so many people don't use the easiest and best business tool going?
How's this for a marketing e-mail subject line?
[company name]-Your Sorce for Promotional Products and Gifts
How's this subhead that appeared in an online article on a major site:
Adapted from an article publlished on [name of publication]
How about this customized message to me from a business associate?
I've learned.... Beverly, YOU ARE MY FRIEND AND I AM HONORED!
Thank you for taking time to meet with me today. You are AWESOME!!!!!!
Only problem is....my name's not Beverly!
Oh, and get a load of this automated e-mail confirmation from a print publication:
You will be receiving a e-mail conformation.
I could go on, but you get the point. Using a simple spellchecker, available in most software, may not catch every single error or typo, but it sure can cut down on them. Reading what you write - a couple of times - also helps reduce your faux-pas.
Now, you may ask...why is it important? Because it speaks to your credibility, your professionalism...your brand, whether it's your company's brand or your personal brand.
So, turn on that editor and make sure you've got it write. (Just kidding.) : )
Technorati tags: Spellcheck content typos marketing
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Do Most B2B Marketers Gate Content?
- A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]
- B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response
- Effective Content Types for Each Stage of the Buyer's Journey [Infographic]
- Beyond Content Marketing: 10 Steps to Real ROI With Content Operations