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I have noticed a lot of blog posts talking about cars or motorbikes recently....

There are articles on new cars, on vintage cars, on toy cars and even model racing cars. Motorbikes on the other hand seem to polarise a little, with people either loving or hating them.
But no matter whether the subject is a Ducati, a Kawasaki, an MG or a merry-go-round, they all have something in common -- every article is filled with an authentic energy and a driving passion (sorry couldn't resist). It could well be that blogs are the BEST method of communicating the brand promise of cars and motorbikes. Why?
There is something about cars and bikes that catches our attention. There is the sense of danger ... the expectation that something BAD could happen to us. And there is the physicality of the machine ... the sound, the colour, the pure shiny chrome that reflects our image. But there is more ... because within every car and every motorbike, there is a story waiting to happen. And the story can only come to life when WE enter into it ... when we actively engage the vehicle and begin to travel.
It is very much like blogging. To really get the blog experience, you have to climb aboard, start the engine and head off into the traffic. Are you going to enjoy it? Are you going to reach your destination in one piece? Will you have or cause an accident? These are all important questions, but they are answers that only YOU can answer ONCE you have started.
Sure you might be a little unsteady at first. But you won't forget the thrill.
And best of all ... you don't need a license. Just a sense of adventure.

Continue reading "Driving a Dangerous Blog" ... Read the full article

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Gavin in VP & Principal Analyst with Constellation Research Group. He possesses extensive international experience in driving measurable outcomes via digital customer experience platforms, digital strategy and executing innovative content driven campaigns. With a background in enterprise technology innovation, digital strategy and customer engagement, Gavin connects the dots between disruptive technologies, enterprise governance and business leaders.

Most recently, Gavin led the customer experience, communication and social media programs for SAP's Premier Customer Network. And over the last 15 years, he has been at the forefront of innovative digital strategies for some of the world's leading companies - from IBM to Fujitsu - and on the agency side, leading the global digital strategy for McDonald's.