When I was a kid, 35 seemed like just about the age when people should pre-pay for retirement homes and funerals. My how things have changed....
In another great tidbit from the The New York Times Magazine's Sixth Annual Year of Ideas, we learn the more academic term for what might otherwise be called the new "sustained immaturity" or "grup" phenomenon (which I blogged about in March): Psychological Neoteny,
The article cites Bruce Charlton, a doctor, psychology professor, and the editor of the Medical Hypotheses journal, who argues that modern life is ever-changing, and the old, narrow/set worldview is no longer as rewarded as it may have been in the past. "In fact, he speculates, the ability to retain youthful qualities, now often seen as folly, may someday be recognized as a prized trait."
To this, I say: yay!
If your customers are retaining their youthful qualities, as all my "40 is the new 30" friends seem to be, you should reflect that in the music, writing style/tone, and overall look/feel experience of your brand.
And, since your customers are experiencing psychological neoteny -- why don't you, too? Go with the ever-changing flow and embrace your brand immaturity! I know the old cords and sneakers are in there somewhere....
Continue reading "Embracing Immaturity" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- How to Build Trust With Data Visualization: Caroline Jerome on Marketing Smarts [Podcast]
- How Employee Advocacy Can Improve Your Content Marketing Performance
- Storytelling in B2B: Bobby Lehew on Marketing Smarts [Podcast]
- No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself
- A 17-Step Process for Creating High-Performing Articles [Infographic]