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It's not a typo. For the last nine years, I've been engulfed in permission-based marketing and I've finally come to the conclusion that it's more about nurturing a relationship -- not necessarily trying to manage one.


From a technology standpoint, Customer Relationship Management is still fitting. However, I believe it's no longer appropriate for describing the interaction between a company and its current and future owners. Therefore, I'm rephrasing it CRN -- or Customer Relationship Nurturing.
CRN is the process of continually creating personalized opportunities for customers to explore and interact with your brand, which will effectively serve to fulfill their needs and actively increase one's customer base.
Now stop exerting control over your customers and start cultivating these individuals into the most loyal and evangelical consumers possible.

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ABOUT THE AUTHOR

Scott Petinga is headquartered in Plymouth, MN. For more information, visit www.petinga.com. Read more of Scott's writing on the MarketingProfs blog, the Daily Fix.