Many of us have read Thomas Friedman's The World Is Flat, and now comes a new book by Ronald Aronica and Mtetwa Ramdoo who put air -- not sure hot or cold -- into Friedman's flat world.
After reading their commentary, let me ask you this: Do you think Friedman's vision of the globalized world is a deeply skewed account of globalization?
I wonder what Christopher Columbus would have thought of this whole debate? And what about the folks who produced Around the Flat World in Eighty Days and Love Makes The World Go Flat?"
Think they care?
Enter your email address to keep reading ...
Content Articles
You may like these other MarketingProfs articles related to Content:
- Tips for Optimizing Your Marketing Videos [Infographic]
- Using Video Testimonials as a Tool for B2B Growth: Alexander Ferguson on Marketing Smarts [Podcast]
- Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence
- The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good
- Empowering B2B Marketing Teams With an AI Content Process: May Habib on Marketing Smarts [Podcast]
- 2023 B2B Content Marketing Report: Benchmarks, Budgets, and Trends
