YouTube's success illustrates just how viral video is. Live, interactive video is even more interesting and has good potential for marketers, in my opinion. Chris Yeh, CEO of Ustream, was a recent interview on Marketing Voices, a show I host for PodTech.net.
We spent some time together talking about how with Ustream, marketers have a playground to try new ideas. Of course, convincing management to try interactive live video is not easy, but maybe some marketers will be ready to try something small, see if it works and keep building.
I would love to hear if anyone in the community is using live interactive video.
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Interactive Live Video & Marketing: Ustream's Chris Yeh
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