Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Want to send a free printed postcard to U.S. military personnel stationed overseas, to show your support and appreciation? Well, through the partnership of Xerox and Give2TheTroops, a nonprofit organization (along with print shops and other corporations), you can choose a thank-you card design (compliments of Boys and Girls Clubs) and it will be printed and sent to a soldier currently serving in Iraq.

Cause-related marketing is finally coming into its own. What began in 1983 with the American Express campaign to restore the Statue of Liberty, has evolved into countless programs and parterships today. This one from Xerox - Let's Say Thanks - is a good fit, combining print and community outreach.
It even includes celebrity spokespeople to encourage greater participation. Research shows that cause-related marketing improves the bottom line, not just for corporations, but for small businesses as well. Check it out and let me know what you think.

Continue reading "Xerox's Cause-Related Marketing Program Scores Well for the Troops" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Elaine Fogel

Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, and a marketing and branding thought leader, speaker, writer, and MarketingProfs contributor. She is the author of the Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success.

LinkedIn: Elaine Fogel

Twitter: @Elaine_Fogel

Content Resources

You may like these other MarketingProfs resources related to Content.

10 Content Marketing Trends to Watch in 2022 [Infographic]

Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.

Convert Prospects With the Power of Case Studies

A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.

How to Add Audio Content to Your Marketing Strategy

Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.

Five Ways to Improve Content Quality Signals on Landing Pages

Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.

Eight Lessons Learned From Giving 100+ Webinars

Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.

The World Is Looking for Thought Leaders. Could You Be One of Them?

Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.