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Want to send a free printed postcard to U.S. military personnel stationed overseas, to show your support and appreciation? Well, through the partnership of Xerox and Give2TheTroops, a nonprofit organization (along with print shops and other corporations), you can choose a thank-you card design (compliments of Boys and Girls Clubs) and it will be printed and sent to a soldier currently serving in Iraq.


Cause-related marketing is finally coming into its own. What began in 1983 with the American Express campaign to restore the Statue of Liberty, has evolved into countless programs and parterships today. This one from Xerox - Let's Say Thanks - is a good fit, combining print and community outreach.
It even includes celebrity spokespeople to encourage greater participation. Research shows that cause-related marketing improves the bottom line, not just for corporations, but for small businesses as well. Check it out and let me know what you think.

Continue reading "Xerox's Cause-Related Marketing Program Scores Well for the Troops" ... Read the full article

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ABOUT THE AUTHOR

image of Elaine Fogel

Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, and a marketing and branding thought leader, speaker, writer, and MarketingProfs contributor. She is the author of the Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success.

LinkedIn: Elaine Fogel

Twitter: @Elaine_Fogel

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