We know plenty about Twitter's crazy growth rates and mushrooming membership. We know about brands on Twitter, celebrities on Twitter, politicians on Twitter. We know Twitter apps, hashtags, trends, tools, tips and tricks. But we understand less about the motivations of users: Why do people use Twitter?


How do its users feel about common practices there? What are their beliefs about Twitter, and how do they view their experiences?
Big questions, for sure. But in a recent survey about Twitter, conducted by MarketingProfs on Twitter, we started to uncover some answers. Yesterday, the story ran on Mashable. The highlights are in the story, below:
Inside the Minds of Twitter Users
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On Mashable: Inside the Minds of Twitter Users

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ABOUT THE AUTHOR

image of Ann Handley

Ann Handley is a Wall Street Journal best-selling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.