Yesterday, I spent the morning reviewing submissions for the Incredibly Boring Web Content Challenge.
The Boring Web Content Challenge, as I wrote about a few weeks ago, encouraged companies to submit their most lifeless, incomprehensible bit of web writing (a web page, or press release, or email, or whatever) to win a chance to have a free makeover from our friends at Captains of Industry.
Submit they did (in spades!) and yesterday we plowed through all of them, searching for the worst of the lot. I mean "plowed" almost literally, by the way: Because reading through all the submissions, one at a time, required the same kind of effort necessary to move the thickest and heaviest objects. Like mud. Or wet cement.
Clearly: At a time when companies are increasingly charged with creating remarkable content as a cornerstone of their marketing efforts, many of us still struggle. But oh boy ... was I struggling yesterday. To find meaning in the jargon. To keep my mind on task. To stay awake.
To give you a sense of the morning, our friends at Captains of Industry shot this video:
Reviewing Submissions for the Incredibly Boring Web Content Challenge from Captains of Industry on Vimeo
Look for an update on the finalists tomorrow.
Continue reading "The Boring Web Content Challenge: Reviewing (...yawn!) Submissions" ...
Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
Content Articles
You may like these other MarketingProfs articles related to Content:
-
How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts [Podcast]
High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads. read this »
-
The Power of a Collaborative Content Strategy: Andy Crestodina on Marketing Smarts [Podcast]
Why create content all by yourself when you can collaborate and have more fun? Any Crestodina shares his powerful mindset around content creation and gives examples, tips, and a path to follow when collaborating. read this »
-
The Knowledge Bank: Your Marketing Content Team's New Favorite Tool
Ever felt like you need a reference library for your marketing content? Of course you have. It's called a knowledge bank, and its existence will make everything easier. read this »
-
How Content Teams Are Boosting Content Creation Using Automation Tools
We can all admit it: Creating content can feel like a slog at times. Fortunately, software has caught on, and there are plenty of tools that make the process easier. Here are six of them. read this »
-
Traditional Content Marketing Is Broken—Here's How Amplified Marketing Can Fix It
Amplifying your content can be as simple as breaking a larger piece into bite-sized (byte-sized?) pieces, and there's no better way to get those pieces than by having a good conversation. read this »
-
The Podcast Boom: Audience and Content Trends
People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen. read this »