Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Yesterday, I spent the morning reviewing submissions for the Incredibly Boring Web Content Challenge.

The Boring Web Content Challenge, as I wrote about a few weeks ago, encouraged companies to submit their most lifeless, incomprehensible bit of web writing (a web page, or press release, or email, or whatever) to win a chance to have a free makeover from our friends at Captains of Industry.

Submit they did (in spades!) and yesterday we plowed through all of them, searching for the worst of the lot. I mean "plowed" almost literally, by the way: Because reading through all the submissions, one at a time, required the same kind of effort necessary to move the thickest and heaviest objects. Like mud. Or wet cement.

Clearly: At a time when companies are increasingly charged with creating remarkable content as a cornerstone of their marketing efforts, many of us still struggle. But oh boy ... was I struggling yesterday. To find meaning in the jargon. To keep my mind on task. To stay awake.

To give you a sense of the morning, our friends at Captains of Industry shot this video:



Reviewing Submissions for the Incredibly Boring Web Content Challenge from Captains of Industry on Vimeo

Look for an update on the finalists tomorrow.

Continue reading "The Boring Web Content Challenge: Reviewing (...yawn!) Submissions" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ann Handley

Ann Handley is a Wall Street Journal best-selling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.