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Yesterday, I spent the morning reviewing submissions for the Incredibly Boring Web Content Challenge.

The Boring Web Content Challenge, as I wrote about a few weeks ago, encouraged companies to submit their most lifeless, incomprehensible bit of web writing (a web page, or press release, or email, or whatever) to win a chance to have a free makeover from our friends at Captains of Industry.

Submit they did (in spades!) and yesterday we plowed through all of them, searching for the worst of the lot. I mean "plowed" almost literally, by the way: Because reading through all the submissions, one at a time, required the same kind of effort necessary to move the thickest and heaviest objects. Like mud. Or wet cement.

Clearly: At a time when companies are increasingly charged with creating remarkable content as a cornerstone of their marketing efforts, many of us still struggle. But oh boy ... was I struggling yesterday. To find meaning in the jargon. To keep my mind on task. To stay awake.

To give you a sense of the morning, our friends at Captains of Industry shot this video:

Reviewing Submissions for the Incredibly Boring Web Content Challenge from Captains of Industry on Vimeo

Look for an update on the finalists tomorrow.

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image of Ann Handley

Ann Handley is a Wall Street Journal best-selling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.

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