I recently had the opportunity to interview Daniel H. Pink for MarketingProfs readers. Best-selling author of A Whole New Mind: Why Right-Brainers Will Rule the Future and Drive: The Surprising Truth About What Motivates Us, Daniel was a keynote speaker at the recent PPAI Expo in Las Vegas. The trade show is the largest in the promotional products industry with more than 18,000 industry distributors in attendance. Because I happened to be a speaker there, too, and hubby/biz partner, Allen, manages the promo products side of our company, I used my own "drive" and introduced myself backstage.
What I wanted to know was how Daniel thought the six abilities he mentions in A Whole New Mind would affect marketers today in light of new media. If you haven't read his book, don't worry. He explains it all in the video clip. However, the book is worth reading as marketers.
I love what he says about organization change---how "one smart, strategic person" can do something "semi-subversive" to make big changes.
What do you think of his comments?
Continue reading "6 Reasons Why Right-Brainers Will Rule the Future" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs resources related to Content.
A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.
Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.
Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.
Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.
Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.
We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.