On this Free Friday, we're offering you the downloadable "B2B Content Marketing: 2012 Benchmarks, Budgets & Trends" report.
It's a detailed look at various aspects of content marketing. And unlike most reports out there, B2B Content Marketing: 2012 Benchmarks, Budgets & Trends" is an engaging, interesting read written for humans by humans. (In other words, no Frankenspeak here.)
You'll learn about our major findings in the 5 key areas of:
- usage and effectiveness
- goals and measurement
- budgets and production
- challenges
- practices of best in class
By reading through this report, you can learn what you need to adjust in terms of your approach to content planning, development, promotion, and measurement. (And who doesn't need to grow and get a little better every year?)
