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CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Every good CRO program must start at the foundations. Discover why your current website isn't getting you the results you need, which common web page copy and design mistakes are costing you conversions, and a CRO framework and a step-by-step research process you can use to repeatedly improve your conversion rates.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Time to get your creative juices flowing! In this closing keynote, Melanie Deziel shares a repeatable framework to generate a seemingly endless number of unique content ideas for any product, service, campaign, brand, or business. Share this reliable system with your team to turn one content idea into several—and gain confidence in your own creative potential!

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Give your content more selling power—through strategic distribution! Zontee Hou shows you how to systematically turn your marketing assets into content that works for email, social media, and even paid media. Plus you'll learn key methods to identify the best distribution channels throughout your customer's journey, including influencers, podcasts, and more.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Share customer transformations that connect with your B2B audience—via the power of stories! Sarah Greesonbach delves into three essential elements of storytelling and shows how you can use these elements to craft campaign-specific stories that resonate with B2B readers. Plus, you'll discover how AI can make B2B storytelling even more relevant to your audience.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

On-camera talent looking a bit… cringe? Videos are more important to your content marketing—and credibility—than ever. But if your talent isn't comfortable, your efforts will fall flat. A. Lee Judge gives you actionable strategies to make your SMEs and thought leaders confident and ready to clearly define your brand's messaging in front of the camera.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Got a phone? Great—you're on your way to creating professional-quality videos! In this hands-on session, A. Lee Judge covers practical tips to produce better videos, including lighting, sound, framing, and even remote video production software. You'll also get a checklist of essential steps and affordable accessories to further increase your video quality.

CONTENT TYPE: PRO Webinar | TOPIC: SEO

You've got GA4 and SEO questions... and you're not the only one asking the same thing. Catch the recording for this super-sized Ask an Expert session featuring digital marketing expert Janet Driscoll Miller for answers.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Creating new content is hard work. But with the right approach, you can repurpose your existing content into an entire campaign! Brooke Sellas demonstrates practical techniques, tools, and workflows for repurposing your content to extend the life of your best ideas and reach new audiences without reinventing the wheel. Don't reduce your content. Reuse and recycle it!

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Today's content is more visual than ever. And new AI tools can help you create the exact visuals you need to capture attention and illustrate your important points—in minutes! Lisa Peyton shares how to use the power of Generative AI to create a professional-grade library of still images and moving animations that attract your ideal client's attention to your content.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

What do you do when 60% of Google searches end without a click, social media punishes you for links, and attribution tracking fails? You fight fire with fire! Amanda Natividad reveals the strategies behind "zero-click marketing" and how to build up your modern content marketing strategy in a time when classic content marketing fails to deliver.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Stand out in your market with influential thought leaders—and become your audience's go-to brand! Ashley Faus reveals the differences between subject matter experts and thought leaders—and the practical steps to turn those SMEs into names that define the conversation. Grow your market penetration through personal branding, publishing, and more.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Get Andy Crestodina and team's best practices for high-performing content! From your first a-ha moment of a new content idea to reviewing your post-publish reports, Andy's comprehensive process sheds new light on how to wring the most potential out of your content. Andy's SEO tips are always ahead of the game. And with Andy's insights, you will be too.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Join MarketingProfs from February 12 through April 16 for Content Marketer's Crash Course. Over 10 weekly sessions, you'll dig into the down-and-dirty how-tos for new, effective ways to ideate, create, repurpose, and distribute B2B content without breaking your back (or bank). And we're recording every broadcast, so if you can't make it live, you can stream on demand.

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Frustrated by your social media metrics? Find out what the numbers are telling you about your posts, and use that info to refine your messaging to more effectively speak to the right audience. It's finally time to make sense of social media!

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Lower your content's bounce rate and increase reader trust! Learn how to track your content's performance and measure reader engagement, so you can optimize your content marketing for more page views, longer read times, and deeper engagement.

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Email marketing not quite delivering? Discover what your email metrics are telling you about your list, and how you can use that information to increase leads, make sales, raise awareness, and reach other business goals.

CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

Unlock new possibilities for growth and success! Katie Robbert and Christopher S. Penn reveal what resource-strapped marketers (like you!) really need to know to make sense of marketing data. Because numbers don't lie—and they'll help you make better decisions.

CONTENT TYPE: PRO Webinar | TOPIC: Advertising & Promotions

Get your effective LinkedIn ads in front of the right people... while lowering your ad budget! AJ Wilcox, host of the LinkedIn Ads Show podcast, reveals the 5 pitfalls that cause your adspend to be higher than it needs to be—and how you can avoid these traps in 2025. Join AJ for the second (and final) live session from this hands-on, practical Working Webinar Series.

CONTENT TYPE: PRO Webinar | TOPIC: Advertising & Promotions

Attract the right buying audience with inexpensive and effective LinkedIn advertising! Join AJ Wilcox, THE LinkedIn ad expert, to get your account optimized to deliver high-converting ads to your target audience. You'll discover which types of ads to run, which metrics to pay attention to, and how to retarget your ideal customers in this first Working Webinar.

CONTENT TYPE: PRO Webinar | TOPIC: Writing

Ann Handley and award-winning author Geraldine DeRuiter discuss the joys and challenges of creativity, encourage you to take risks, and remind you of the power of the written word to connect, inspire, and transform—regardless of topic or industry.