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  • 4 Ways to Capture Me & Make Me a Buyer Forever

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Steve Woodruff compares marketing with chess because you must capture something to win: interest, affection, self-interest & imagination.

  • Why Your B2B Website Needs Social Interaction

    Article

    CONTENT TYPE: Article | TOPIC: None

    If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at your analytics. Learn why and how B2B marketers should socialize better on the Web and boost results.

  • Mobile App Users Click on Ads Mostly by Mistake

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half of mobile apps users (47%) say when using apps, they click or tap on ads more often by mistake than on purpose, suggesting that click rates may not be the best measurement of mobile ad effectiveness, according to a survey from Pontiflex.

  • #MPForum: Speaker DJ Waldow Shares Spicy Details About Email Marketing Sins

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap shares tips about avoiding email marketing tips for #MPForum speaker DJ Waldow of Blue Sky Factory.

  • The Myth of Marketing Automation Magic

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs guest blogger Lisa Kramer of LeadLife Solutions offers tip s for starting marketing automation without overwhelming your marketing department.

  • 17 Email Marketing Terms Every Business Should Know

    Article

    CONTENT TYPE: Article | TOPIC: None

    Every industry—including the email marketing community—has its own jargon. Whether you send email campaigns (as a marketer) or receive them (as a consumer), you should know the following 17 terms to successfully navigate the world of email marketing.

  • CMOs: Highest Social Media ROI From User-Generated Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among popular social marketing channels, user-generated content stands out for driving return on investment: 73% of surveyed CMOs say their companies facilitate customer ratings and reviews; among those, 59% report average or significant ROI—making ratings and reviews the top social strategy to generate measurable return, according to a report by Bazaarvoice and the CMO Club.

  • 4 Tips for Adapting to the Fire Swamp of B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Carlos Hidalgo offers four valuable tips for B2B marketers in this new marketing world.

  • How to Plan a Successful Website Redesign

    Article

    CONTENT TYPE: Article | TOPIC: None

    Website redesigns have become an addiction. Every year or two, Marketing decides it's time to "freshen up the ol' site." But before you go out and rebuild the most important weapon in your marketing arsenal, make sure you have a well-defined plan for success.

  • Web 2.0 Drives Effective Marketing, Market Share

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Companies reporting the heaviest use of Web 2.0 technologies—particularly those deploying them beyond their own corporate walls—are deriving the greatest value, including more-effective marketing, stronger collaboration, and increased market share, according to a study by The McKinsey Global Institute.

  • 5 Reasons Why Clients Are Not Using Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Chester Frazier shares the top reasons that his clients don't use social media ... and how this is negatively impacting business.

  • How a Terrible Website Will Increase Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Alan Belniak shares information about what readers hate to see in blogs.

  • Five Classic Mistakes to Avoid in a Decentralized Sales and Marketing Organization

    Article

    CONTENT TYPE: Article | TOPIC: None

    As companies embrace the idea of aligning their decentralized sales and marketing teams, they sometimes make counter-productive decisions. To successfully align Sales and Marketing—and, ultimately close more deals—dodge these five common mistakes.

  • Web-based Email Use Declines as Mobile Soars

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than 70 million US mobile users—roughly 30% of all mobile subscribers—accessed email via mobile device as of November 2010, up 36% from the 51.6 million who did so a year earlier, according to comScore Media Metrix. Meanwhile, fewer visited Web-based email destinations during the period, and spent less time on such sites when doing so.

  • Facebook Sponsored Stories: You're Writing Ads ... and You Didn't Even Know It

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Veronica Maria Jarski discusses how Facebook's Sponsored Stories works and the pros and cons of advertisers using it.

  • Groupon Rejects Google: What Local Businesses Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger and co-founder of Postling, David Lifson shares reasons why Groupon might have rejected Google and offers tips to small businesses.

  • How to Market the Cloud

    Article

    CONTENT TYPE: Article | TOPIC: None

    Cloud computing is a revolutionary operational model that's changing how IT is managed and delivered. Successfully marketing the cloud requires understanding it and effectively communicating its benefits to prospects.

  • Americans Spending More Time on Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The amount of time online Americans spent tweeting and reading tweets on Twitter grew an estimated 18.9% in 2010, while the number of US online adults paying a monthly visit to the microblogging site fell 14% during the same period, according to data from Experian Simmons DataStream.

  • How Niche Communities Build Brand Awareness

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Julio Ricardo Varela discusses his strategy in building brand awareness by creating a niche community for Latino literature.

  • Inspiration From the Bench: 4 Content Marketing Lessons From a District Court Judge

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Chief Content Officer and blogger Ann Handley shares insights into what marketers can learn from a district court judge about engaging content.