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We need to move from seeing our Web sites as a series of projects to managing them as a well-planned process.

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Storytelling is a powerful communication tool that marketing and advertising professionals use to promote their companies’ products or services. But stories are also effective as a leadership tool.

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Learning to write press releases that can be easily found by search engines can exponentially increase the size of the audience that sees your release.

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Given that commoditization is as inevitable as death and higher taxes, you need to review your strategies on how to deal with this transition… without resorting to denial, anger, bargaining, depression and acceptance.

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Few call centers have embraced the idea of proactive customer care—the ability to reach out to customers before they have a chance to become a frustrated and dissatisfied caller.

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Newsletters or ezines are still the e-vehicle of choice for most marketers. But blogs are being slowly adopted as a channel for business communication. Here's why.

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This week, add your own two cents to: What's the best way to avoid becoming a media dinosaur, long forgotten when the next story is covered? Also this week: What do you do when everyone (from the CEO to the mailroom clerk) has an opinion about marketing?

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Marketing is all about the same thing: understanding the marketplaces and letting them know that you understand them. But are you listening, or, like most companies, talking?

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This week: How do you handle a new boss who gives orders and takes little or no input? Also this week, read your answers to: How do you sell a one-woman band?

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How do you avoid the pitfalls of case studies and make them work to your advantage? Here's a case history about doing case histories.

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What's MAMBA? Only the very thing that will make you write better marketing communications materials.

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In the mind of one customer (and marketing professional), Starbucks still has a way to go in offering a positive customer experience.

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nowing of dream financiers is one thing, but getting to them is another thing altogether.

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In Part 2 of this series, Steve examines the way marketers are improving the efficiency of their lead generation processes through better placement, better timing and better coverage.

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ow do you handle interruptions from others who believe (mistakenly!) they have a great marketing idea? Also this week: How can we bring our innovation to market? Is there a road map?

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How can you cost effectively align your marketing campaign to ensure that you are sending the most relevant message to each customer segment at the time they are most likely to buy?

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f you want to sell your products and services to non-English-speaking markets, you will need to be able to communicate effectively in their languages.

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What’s a style guide? And why do you need one?

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While the title of this article would make any marketer cringe, it is still common practice to make decisions without the customer in mind… and still be successful.

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Despite his historic importance, in the current business and marketing realities Al Ries is outdated and limited.