Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

Decision-makers who are worried over the stability of their company's finances should remember one simple truth: The source of your business's cash flow is your customer base. What all of this boils down to is the need to make smart, informed investment and cost-cutting decisions that have both a short-term and a long term perspective.

CONTENT TYPE: Article | TOPIC: None

Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel.

CONTENT TYPE: Article | TOPIC: None

Some businesses opting for digital instead of print do it because they've gone green. Others want to harness the internet's speed, reach, and other capabilities. The rest like the convenience of online or have some other strategic purpose that points them that way. But it might pay to slow down and make sure that you've picked the better route... or, combination of tools. So, here's a list of filters to consider.

CONTENT TYPE: Article | TOPIC: None

Earlier this month, the author offered five ideas for getting ahead in an economy that's got us down. As promised, here are five more inexpensive (yet powerful!) ideas that can help you and your business come out on top.

CONTENT TYPE: Article | TOPIC: None

Most telecommunication companies now have the ability to assign the latitude and longitude of a mobile handset via technologies such as GPS and Wi-Fi. With these technologies a whole host of location based services and applications can now accurately find both people and However, the ability to track individuals in space and time with location-aware technologies

CONTENT TYPE: Article | TOPIC: None

There's lots of buzz around social media, but until now few were doing much about it in the business world, besides hiring a blogger and then launching a blog without much of a plan or much in the way of However, there's good news that looks toward the future where melding social media with traditional marketing

CONTENT TYPE: Article | TOPIC: None

I typically visit a number of technology sites to learn about new technology, Internet companies and products - not to learn about marketing. So I was a bit amused the other day when I saw that (a technology site) was trying to talk about marketing and advertising. To do this, they enlisted a guest writer who

CONTENT TYPE: Article | TOPIC: None

Most of the posts about social media have been from the writer's point of view, articulating tips and tactics for promotion, "thought leadership," "enabling conversations," "engaging customers," I think it's time we take a hard look at social media from the other side of the relationship -- from the reader's perspective. Forthwith, a biased, opinionated and

CONTENT TYPE: Article | TOPIC: None

A short Supermarket article recently caught my eye concerning a new interactive initiative undertaken by Price , a Schenectady New York-based grocery chain. "Price Chopper Adds Interactive Recipes to Website." At first blush, it doesn't look like a big deal... but read "Working with Webstop, Tarpon Springs, Fla., Price Chopper is offering hundreds of exclusive recipes

CONTENT TYPE: Article | TOPIC: None

Why do brand leaders wait until their brands are at the breaking point, at risk of joining the likes of Radio Shack and 7Up? Instead, renovate your brands while it is strong and growing. Spot changing market dynamics and address them as opportunities... before they have time to develop into threats.

CONTENT TYPE: Article | TOPIC: None

At this year's Consumer Electronics Show (CES), the Consumer Electronics Association announced it expects mobile phone unit sales in 2009 to grow some 31 percent in North America, with global unit sales reaching approximately 1.2 billion. The announcement validates the mobile market as a wellspring of untapped potential, but it also poses the challenge of how to effectively engage audiences increasingly selective about how, when, and where they buy.

CONTENT TYPE: Article | TOPIC: None

Many companies already recognize the value of translations for reaching that vast worldwide audience. They've been having product information, press releases, and marketing and advertising copy converted into the languages of their current and potential customers for years. But smart companies realize that to strike a chord with more buyers, they'll have to "localize" their messages so that audiences will feel that everything about an electronic or printed communication has been produced by someone just like them. Not only is the text in their language (with proper idioms and slang), but the graphics, navigation buttons and user interface are familiar. In short, nothing hinders the flow of information—or elicits a chuckle.

CONTENT TYPE: Article | TOPIC: None

Not all customers are alike, and what appeals to one may not interest another. Therefore, it is important that you connect the message you are sending to your customers' differing interests. Email messages that are segmented, targeted, and relevant to the recipient are much more likely to be opened and acted upon.

CONTENT TYPE: Article | TOPIC: None

By Linda What can you say using only 140 characters? Actually, quite a bit, though you wouldn't know it from the recent print media coverage of Twitter, the social networking tool that delivers user updates in 140 Except for a few tech-savvy individuals, this group seems to be in the early stages of engaging social media

CONTENT TYPE: Article | TOPIC: None

As many of you know, my long-term relationship with , where, among other things, I wrote and edited The Talent , has come to an amicable if somewhat tearful (hey, I'm not made of stone) end. In other words, this hyperbolically hot-wired SMexpert (that's "social media expert," if you have to ask) is officially "out Now,

CONTENT TYPE: Article | TOPIC: None

We watch a commercial of a four-year-old take a digital photograph, upload it to her computer and then email it to her parents. If you're moderately technical parent, then your kids probably do this all the You'd see this commercial and think, "These people are like us," and you'd feel a sense of connection. If you

CONTENT TYPE: Article | TOPIC: None

So MarketingProfs is a virtual company, which means that the 25 or so of us on staff are scattered throughout the country, working out of our respective homes. In a practical sense, this means we can shuffle around in our slippers at the "office." But the downside is that our work lives are solitary and can

CONTENT TYPE: Article | TOPIC: None

On Facebook you can't be a Friend of a brand but you can be a Fan of a brand. While it sounds like a subtle difference, it is actually an important Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction is relatively

CONTENT TYPE: Article | TOPIC: None

How do companies reap solid advertising ROI from email newsletters? They incorporate four key marketing tactics into their campaigns: relevancy, list quality, design, and tactical landing pages. And then they apply them, like this....

CONTENT TYPE: Article | TOPIC: Social Media Marketing

If you are on Twitter to represent your company, your boss will probably soon ask you to prove the value that your tweets have to your business, if he or she hasn't already asked. So how do you know whether your followers are listening or whether you're just tweeting in the wind? How do you know whether tweets about topic X have more or less value than tweets about topic Y?