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We've said it before. Sales is a part of marketing. Here, the folks at Grokdotcom explain why this is often the neglected part on the web.

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Iderive.com has a new pricing model for the web. Will it survive? In fact, will any of the new pricing models, like that of Priceline.com, survive?

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What is a conversion rate for a web site and how do you increase it? The folks at Grokdotcom once again explain this with clarity.

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The Tortoise and the Hare. And the moral is the same: slow and steady wins the race. Focus on the task at hand, single-mindedly see it through, and the gold can be yours! The Grok explains.

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Visionaries and gurus told us the Internet would change marketing as we know it. Regis McKenna is now forecasting the end of brands. Is the world coming to an end?

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Here's an article that will keep your marketing on track. The people at Grokdotcom explain why you should leave the “gee whiz” stuff for the avant-garde who dare to go where no one has gone before.

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With the stock of online grocers plummeting, some analysts think the priceline.com auction model will win for groceries. I don't think so, and here's why.

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Marketing on the internet is no different than traditional marketing, at least that's our view.

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The truth is Most New Products Fail. Here are the major reasons why. Use these to avoid your own product's failure.

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Amazon is going into the furniture business. Are they stretching their brand name too far?

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This is the biggest debate in marketing - is it about creating or fulfilling needs? This view argues that whether we want it or not, marketing is about fulfilling needs.

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Firms often confuse consumers with their marketing communications. Here are some examples.

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Everyone says Michael Dell is a Visionary. But what is a visionary? In this SoapBox, we argue that Dell is great at implementation, but the marketing strategy is an old one.

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Learn how to think more critically about research in internet consumers by examining the latest research.

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Here are some of the most useful products from the 20th century.

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Can the Sony Playstation be successfully positioned as a computer? It depends on whether or not consumer's categorize it as a game. Learn the marketing principle of "categorization" with this example.

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But what are they, and can you tell when you have identified a customer benefit?

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Here is the process of proper marketing in three steps

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Positioning is the key to marketing. But an inflexible position can ultimately hurt you. See how this works using politics as the example.

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The Super Bowl in 2000 was the beginning of a flood of dot.com ads. Everyone was looking for a smash. But we were looking at them from a marketing-oriented way. Again, let's get past the hype.