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  • Corporate Internet Branding & Case Studies

    Article

    CONTENT TYPE: Article | TOPIC: None

    Why is corporate Internet branding so important? The simple fact is that your brand is what sets you apart from everyone else and distinguishes your product or service from your competitors.

  • Customer Retention Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Customer retention and customer retention marketing are key components in maintaining a profitable business. The goal of customer retention marketing is to convert first-time or occasional buyers into loyal, long term customers.

  • Customer Satisfaction Articles & Marketing Surveys

    Article

    CONTENT TYPE: Article | TOPIC: None

    As competition continues to increase, businesses are forced to find new and innovative ways of creating and keeping new customers. Loyalty means profitability.

  • Direct Marketing Concepts and Strategies

    Article

    CONTENT TYPE: Article | TOPIC: None

    Understanding direct marketing concepts can be very beneficial in creating and marinating a successful business. The use of direct marketing is one of the most effective ways to develop relationships with your customers and potential customers.

  • Marketing Research Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    The goal of a marketing research strategy is to effectively find a way to solve customers' problems in a way that is still profitable. That is why marketing research is crucial not only for the development of a business, but also in fostering future business successes.

  • Marketing Research Tool: Expert Advice, Articles, & More

    Article

    CONTENT TYPE: Article | TOPIC: None

    At MarketingProfs, our goal is to provide you with the information and know-how you need to successfully compete in your business.

  • Niche Marketing Articles & Tools

    Article

    CONTENT TYPE: Article | TOPIC: None

    As many businesses have discovered, niche marketing can be the key to creating a successful business platform. As the marketplace continues to expand and become increasingly more competitive, so does the demand for specialized products and services.

  • Strategic Marketing Article Resources & Information

    Article

    CONTENT TYPE: Article | TOPIC: None

    For businesses to grow and remain profitable, they need to maintain customers while reaching out to new demographics. To do this, a businesses needs to be able to evolve and innovate more quickly than their competitors.

  • The Basics of SWOT Analysis

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you are a featherweight or a heavyweight boxer, you must approach your opponent in the same way: prepared. You learn about your opponent's strengths and weaknesses before you step into the ring.

  • Part 2: Segmentation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions ...

  • Part 3: Segmentation

    Article

    CONTENT TYPE: Article | TOPIC: None

    So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of thinking about how this might be done.

  • Conjoint Analysis - Example

    Article

    CONTENT TYPE: Article | TOPIC: None