Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

I'm both honored and privileged to be named #1 on the list of the 50 Most Powerful and Influential Women in Social , as tracked and compiled by the Immediate Influence Blog. Special thanks to Ron Hudson for all his work, and congratulations to those who join me on the list. I'm in great company. Also,

CONTENT TYPE: Article | TOPIC: None

For everyone entrenched in Web 3.0 and beyond, allow me to take you back to when you discovered blogging. Remember the empowerment of having your message spread across the globe? Remember the thrill of counting visitors coming to your site to read what you – yes, YOU – had to This week, I introduced my public

CONTENT TYPE: Article | TOPIC: None

Do you know what people are saying about you? Online reputation management consists of tracking your brand and reacting when necessary. Sometimes it's tedious. But brand monitoring can save you from a potential disaster. It can also help you proactively join conversations around your topic area, to get your brand name out there.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

While blogs and social networks seem to get most of the attention when it comes to social media talk, podcasts and videos also remain viable channels to reach and connect with an audience. CC Chapman should know, as he's been active in the blogosphere and social networking spaces for years, but was also among the first bloggers to embrace and effectively utilize podcasting as a communication and brand-building tool. Today, he continues to show his clients how they can put his knowledge to work for them via his work at The Advance Guard. CC was kind enough to talk to us about his Video and Podcasting: Making Media as Marketing session at Marketing Profs Digital Marketing Mixer, and also explain how companies can use video and podcasting as tools to build their businesses.

CONTENT TYPE: Article | TOPIC: None

Since public relations isn't done "to" a company, it's done "with" the management team or owners, there's an essentially different nature to how this kind of professional service is successfully delivered. It's much more akin to legal or medical services with the "defendants" or "patients" (read management team members) having to be deeply and consistently involved in an on-going process. As the now famous slogan coined by tech PR guru Regis McKenna goes, "PR is a process, not an event." Without that, it generally goes nowhere and the agency won't be working with that client for long.

CONTENT TYPE: Article | TOPIC: None

Should SMS be used for every marketing message? No, definitely not. Your company must consider whether or not your intended message is urgent and determine if subscribers will appreciate receiving it in a mobile form. With that said, there are certainly are two major reasons SMS should be on your shortlist.

CONTENT TYPE: Article | TOPIC: None

Yet another week that promises to be chock full of politics is upon us. But this week is different... because this week ends on an opening. That's right, Oliver Stone's much-hyped film that comically chronicles George W. Bush's rise and fall, launches this From the movie's official Web , the synopsis "Whether you love him or

CONTENT TYPE: Article | TOPIC: None

As we bemoan the economy and head into year-end, I sense an undercurrent of a new gender trend in Men are getting comfortable with the opportunities to walk a less linear path toward their purchase decisions, and more men's brands are leveraging two strategies that have been so successful with women - engagement and As covered

CONTENT TYPE: Article | TOPIC: None

Multi-tasking and constant use of internet, video games and "always-on" technologies may be rewiring our brains in unintended ways. By clicking and skimming our way through the internet we could be losing our ability to concentrate and contemplate–in a sense, training our minds to be more like a computer. Is the use of technology changing the

CONTENT TYPE: Article | TOPIC: None

If you are an avid reader of this blog you will already know that I am fascinated with Virtual Worlds and Virtual Events .... but I was never truly enamored with Second Life and was not in favor of it for business from the start. (Must have been that scary looking penguin that tried to strike

CONTENT TYPE: Article | TOPIC: None

A very interesting recently appeared in Advertising Age. "Will All-in-One Products End Their Reign?" discusses the recent trend of many CPG companies, Procter & Gamble included, to launch and market "complete You Tide Total Care laundry detergent, Downy Total Care fabric softener, Olay Total Effects and Crest Complete were a few notable P&G branded products that

CONTENT TYPE: Article | TOPIC: None

Love 'em or hate 'em, politicians are some of the most effective marketers out there. Let's break down how they achieve their ends, and how we marketers can cop their best moves to win the vote—for our products and services.

CONTENT TYPE: Article | TOPIC: None

Marketers have recognized the immense creative talent that resides outside of Madison Avenue. They've recognized that, with Consumer-Generated Advertising, properly executed, they can generate quality, consumer-relevant content at a fraction of the cost of conventional agency productions. And these commercials break through the clutter with their "real" feel and relevant messaging.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Social marketing techniques such as blogging, wikis, podcasts, twitter, and virtual worlds have given marketers an extraordinary range of opportunities to reach out to audiences. But do these techniques really pay off—or are they just trendy alternatives that offer no measurable return on marketing investment?

CONTENT TYPE: Article | TOPIC: None

If you are an email marketer who is doing traditional "batch and blast" email marketing, now's a good time to start segmenting and sending triggered emails. Doing so allows you to send more relevant emails and achieves better response from your subscribers.

CONTENT TYPE: Article | TOPIC: None

We notice the things we think about, we overlook the rest. Say you're buying a car and are looking at a 3 Series Sedan from . I know, nice! Suddenly, you start seeing the 3 Series everywhere. Now that I think about it, I saw a couple just the other day. See? Because we pay attention,

CONTENT TYPE: Article | TOPIC: None

What if the American business community adopted the same advertising approach as politicians? Now, that's a scenario worth exploring! Philip Barnett, a colleague and fundraising marketer in Phoenix, came up with TV commercials we'd likely Here's some of Philip's Now, I can understand a commercial that says, "Our Chevy gets better gas mileage than similarly priced

CONTENT TYPE: Article | TOPIC: None

In my , I've said I'm determined to learn from the MBA students I'm teaching while in Armenia. So far, I've garnered a few insights that might be of interest to you, Acting collectively has its - OK, collective answer-sharing during tests (which frequently happens) is not good. But you have to admire the principle behind

CONTENT TYPE: Article | TOPIC: None

Because of , everyone today has access to research that we have never had before. So when you are considering a purchase, what's the first thing you do? Google it. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before. And its going to get worse, thanks to social In Web 1.0

CONTENT TYPE: Article | TOPIC: None

133 The number of blogs indexed by Technorati since 2002. Over the past week, Technorati has been releasing its State of the Blogosphere And while not all of those blogs may not be active, the growth of blogs (as tracked by Technorati) over the past five years is October 4 August 14 April 35 April 70