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  • Movie Downloading and Streaming Tripled in 2009

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    The number of US online consumers who had streamed or downloaded a full-length movie within the previous 30 days roughly tripled in 2009 from 2008 levels as consumers continued to seek faster and more convenient ways to watch movies, according to a study by Ipsos OTX MediaCT.

  • E-readers, Tablets to Become Mass-Market Devices

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    Over one-half (57%) of surveyed US consumers say they plan to purchase an e-reader or tablet within the next three years—29% plan to purchase one within the next year—according to a study by The Boston Consulting Group (BCG).

  • The Practice of 'Why?'

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    MarketingProfs blogger Stephanie Miller discusses the importance of asking why for better business and customer relationships.

  • Social, Mobile, Video Marketing ROI Tough to Measure

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    As marketers struggle to find the marketing mix that delivers the greatest impact for their businesses, most have yet to fully adopt emerging channels: Only 14% say they now use mobile, social media, and video channels in their marketing mix, according to a survey from Omniture.

  • This Isn’t Your Daddy’s Mustang

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    MarketingProfs blogger Ted Mininni talks about Ford Mustang's new advertising approach.

  • What's the Soundtrack of Your Business?

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    MarketingProfs blogger Paul Williams discusses the importance of music in business, either when shopping or on hold.

  • Display Ads Rebound: 1.1 Trillion Delivered in 1Q10

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    US Internet users received a record 1.1 trillion display ads* during the first quarter of 2010, up 15% from a year earlier, with Facebook the top display-ad publisher and AT&T the top advertiser, according to comScore's Ad Metrix.

  • Social Media Sponsorships to Reach $56.8M in 2010

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Amid double-digit declines in traditional ad spending, the emerging category of social media sponsorships grew 13.9% to $46.0 million in 2009 and is forecast to climb 23.6% to $56.8 million in 2010, driven by higher demand among advertisers to reach social media's target audiences, according to a study by PQ Media.

  • Customer Experience: Health Care by Design

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    MarketingProfs blogger Paul Barsch discusses how the health care industry is changing its look.

  • Consumers Less Anxious About Economy, but Cautious: RBC

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    Americans are beginning to shed their anxiety about the economy, which has dominated consumer sentiment over the past two years, and they are less pessimistic about both their local economies and job security, according to the recent results of the RBC US Consumer Outlook Index.

  • Email Unsubscribe Benchmarks: Marketers Offer More Control

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    Many retail email marketers have learned that their best defense against subscribers' clicking the "report spam" button is to provide not only a friction-free process to enable unsubscribing but also options that ISPs can't give email recipients, according to a study by Smith-Harmon.

  • Where Does Your Blog Hurt?

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    MarketingProfs Blogger Matthew Grant offers helpful remedies for an ailing blog.

  • World's Most Valued, Resilient Brands Led by Tech

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    The world's strongest brands have proven their resilience to recession: When most key financial indicators plummeted last year, the value of the BrandZ* Top 100 brands, led by technology brands, rose 4% to more than $2 trillion, according to Millward Brown.

  • 'Dwell Rate' of Ad Engagement Impacts Conversion

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    Marketing campaigns that actively engage consumers online for longer periods of time—by enticing them to "Dwell"—are more likely to generate high conversion rates and are three times more effective at driving brand-related Web searches, according to a study by Eyeblaster.

  • Overheard at the Forum: 30 Lessons for B2B Marketers

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    MarketingProfs blogger Ann Handley begin_of_the_skype_highlighting     end_of_the_skype_highlighting begin_of_the_skype_highlighting     end_of_the_skype_highlighting shares 30 lessons for B2B marketers at the B2B Forum 2010.

  • Un-Advertising: The Power of Testimonial Video in the Post-Advertising Era

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    Mad Men-style advertising, based on interrupting entertainment or news, is still with us—but most marketers recognize that it's unsteady on its feet. The reality is that people are tired of being "targeted" with ads and so are inclined to take evasive action. It's time to dust off the tried-and-true customer testimonial, and turbo-charge it for your website with video storytelling.

  • Why CMOs Need Standardized Measurements—Just Like CFOs and COOs

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    CONTENT TYPE: Article | TOPIC: None

    At many companies, Marketing can't match the financially relevant, standardized measurements produced by peers in Finance and Operations. That is a big problem, because the lack of financially relevant, standardized measurements weakens CMOs' stature. It doesn't have to be that way.

  • What's Next for Ad Networks?

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    CONTENT TYPE: Article | TOPIC: None

    Ad networks offer a flexible and more efficient way to reach and segment consumers. Advertisers can meet ambitious goals by leveraging the networks' mass reach, diverse targeting options, and flexible pricing platforms.

  • Email Offers Hollywood Blockbuster Marketing Opportunities—From Acquisition to Monetization

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    CONTENT TYPE: Article | TOPIC: None

    Movie studios are struggling to effectively reach moviegoers, who have so many other media vying for their attention. So like the plot of a blockbuster film, the studios are on a quest to find the ultimate marketing channel. But they don't have to venture to a galaxy far, far away. It's time they rediscovered email.

  • Women Download More Mobile Content

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    Women consume two times more mobile content than men, accounting for 67% of downloads among unique users on Myxer's mobile content site in April 2010, and downloading on average 17% more content than men during the month, according to Myxer.