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Every day we are bombarded with bad news about the economy: dismal corporate earnings, budget cuts, advertising gone dark, clients and agencies and people coming and going, and a sense of turbulence, malaise, and timidity. What can marketing do? Today's brand leaders should follow these 7 Ps of branding as a guide during the recession, and beyond....

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So I was reading Malcolm Gladwell's latest book The the other night and he goes into a discussion about violinists and on how long it takes them to become a master at their craft. So without spoiling the book for you .... the bottom line was .... it takes 10,000 hours to become a Master Violinist.

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Everyone is about bold . However, many are focusing on what I believe to be of lesser importance, the execution -- the "widget" that sits in the upper left-hand corner of the browser with links that point to places where Skittles has a Flickr, YouTube, Wikipedia, Facebook, While the this was done may appear faddish, the

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No matter how you look at things these days marketers are becoming more like publishers than ever before. And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound using SEO, Blogging and Social So the game is changing right before our eyes! If you are pursuing a balanced approach

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OMAHA, NE - Well, it's Warren Buffett's annual letter to of Berkshire Hathaway. While you can read for Mr. Buffett's sober predictions of the economy being "in shambles throughout 2009 - and, for that matter, probably well beyond," job seekers can learn something about how to create real value for their current and potential employers --

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A perfect storm has converged on the bottled water business. I've been watching this unfold for some time now, and a recent Business Week article dubbed, Bottled Waters Lose Their , confirms recent Why have bottled water sales that rose so meteorically, fizzled out? That perfect bad press about bottled spring water actually coming from taps;

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When the going gets tough, the tough get... cheap. Today, a good marketing idea has to be as inexpensive as it is clever. In this first of a two-part series are five inexpensive suggestions that can lead to productive results.

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People succeed together because they share a unified sense of purpose and a common vision for what they need to do. This unified sense of purpose comes from core beliefs. Core beliefs help a team to create together because they share a common worldview that helps people filter their observations, establish values, and hold certain things in similar high esteem. Such a worldview also acts as a guiding beacon, orienting people regarding who they are and what they can do together.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

There's been a lot of brouhaha of late about Facebook's ill-fated attempt to change its terms of service to maintain licensing rights of terminated accounts—and understandably so. The issue of customer data ownership is an important one. However, many businesses with an active presence on the social site are now fearful of getting caught up in any ensuing consumer backlash, and they are wondering what to do—keep our Facebook pages or move on to someplace safer? The short answer is, Right now, just keep focusing on connecting with your customers wherever they are (and they are still, absolutely, on Facebook, in droves).

CONTENT TYPE: Article | TOPIC: Social Media Marketing

As part of the research I did in preparation for my recent book, BrandDigital, I interviewed some of the best and brightest people in the fields of marketing and digital technology, and they provided incredible insight on how digital tools and tactics can be used to not simply increase operating efficiency but also increase customer loyalty. Here I share some of those insights, with specific focus on my conversation with Bob Pearson, Vice-President of Communities and Conversations at Dell. Though Dell is a computer manufacturer, the ideas that Bob discussed can be adopted by any organization, no matter what size, industry, or level of technological acumen.

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It was the best of times, it was the worst of times. These are the lines that actor Greg Kinnear uses in the movie Flash of in his court case brought against Ford to receive credit for his invention of the intermittent As the components of his invention existed prior to him using them, he said,

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Once upon a time I wrote a weekly column for an online technology magazine. When new Internet technologies and web sites emerged, I was tasked with predicting their Whenever I said something would take long to adopt (like e-books, for example), I got tons of hate email saying a) I didn't know what I was talking

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As the United States Air Force (USAF) seeks to maintain competitive advantage in the skies, it has rolled out a technological marvel–the F-22 . Indeed, the F-22 takes advantage of the latest in technology to help its pilot's process battlefield information quickly and make decisions faster. What does this advanced airplane have to do with marketing?

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Okay. Now that I have your attention, let me rephrase the title Why all strategies and tactics fail to maximize results in yesterday's and today's marketing environments. It's about the corporate culture and until that is fixed, marketing, sales and customer service will fail to communicate and connect with most customers and Valeria Maltoni, a smart

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The professional golf circuit is desperately seeking sponsors, and that is no surprise in this economy. Still, hidden in the profile of that industry's core consumer, there may be a helpful clue. Consider what Carl Prine wrote in a recent Pittsburgh The typical follower of both the male and female circuits is a married, college-educated white

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Email is a medium for economically and effectively marketing your small business. But most everything out there that provides guidelines, best-practices, and advice on the application of the channel to your marketing efforts are largely geared toward bigger businesses. Until now, that is, because here are 10 tips you can leverage and implement easily and quickly—while still having a positive influence on your bottom line—without having to worry yourself with multivariate testing, dynamic content development, and data integration.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

As companies tighten their ad spending, inexpensive social media is clearly the next marketing frontier. As with any new craze, there are enormous opportunities. And with them come giant pitfalls that must be avoided.

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What's your Return On Sound? Budgets may be tight and long-term planning may feel out of reach, but a few simple principles can help lay the groundwork for long-term brand value for "sonic identity." Music and sound create significant long-term brand power. That effect comes by design, and it starts with a few questions.

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Sears performed a courageous email-marketing act in mid-December. Like every retailer, Sears was surely eager for additional sales and revenue as the worst holiday season in memory reached a crescendo and the sale window started to close. Despite that pressure, the Sears team had the discipline to hit the pause button on the hard sell in attempting to make a connection with subscribers. Instead, it sent a co-marketing email with Heroes at Home, promoting a national gift registry for returning US soldiers.

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Social media is changing many aspects of business from how we talk to our customers to how we listen to the people who make our livelihoods possible. Over that past several years, social media marketing has been elevated to a degree of credibility within public relations, marketing communications and customer service. The information from the raw