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What if the American business community adopted the same advertising approach as politicians? Now, that's a scenario worth exploring! Philip Barnett, a colleague and fundraising marketer in Phoenix, came up with TV commercials we'd likely Here's some of Philip's Now, I can understand a commercial that says, "Our Chevy gets better gas mileage than similarly priced

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In my , I've said I'm determined to learn from the MBA students I'm teaching while in Armenia. So far, I've garnered a few insights that might be of interest to you, Acting collectively has its - OK, collective answer-sharing during tests (which frequently happens) is not good. But you have to admire the principle behind

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Because of , everyone today has access to research that we have never had before. So when you are considering a purchase, what's the first thing you do? Google it. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before. And its going to get worse, thanks to social In Web 1.0

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133 The number of blogs indexed by Technorati since 2002. Over the past week, Technorati has been releasing its State of the Blogosphere And while not all of those blogs may not be active, the growth of blogs (as tracked by Technorati) over the past five years is October 4 August 14 April 35 April 70

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A compelling marketing article appeared in Brandweek titled The Story of " that was published on September 7th. It's terrific because it also enables me to follow up on my recent post dubbed "Sharing the The article centers on California supermarket chain Safeway's O Organics private label food line, which generated $300 million in volume in

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A live interview with the CEO, Peter Friedman, from at Web 2.0 about the launch of their new product called If you ever dreamed of adding community to your website without having the hassle of a major integration effort involving your IT department then LiveWorld's newest product called LiveBar is for LiveBar adds contextually relevant community

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Think of it: There are many businesses that offer similar products or services. Prospective customers can purchase goods or services from any competitor, literally anywhere in the world if they choose to, thanks to the Internet. Net result: effectively marketing a business, which translates to owning a slice of customer mind-share, is more challenging than it ever was. It takes something more to market successfully now. And it certainly takes something more than a one-time strategy and a couple of marketing tactics to be effective. That "something" is relevance.

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Companies have been scrambling to figure out how to leverage Web. 2.0 applications, but are they doing so for all the wrong reasons? With all the buzz about blogs, wikis, widgets, and other forms of user-driven Web interactions, the question your business needs to answer is, "Is this what our customers want?"

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Why are "mirror neurons" so relevant to marketers? Because they reveal why we're hardwired to imitate, cradle to grave. Mirror neurons explain why we sometimes do things that we can't explain. They can also be a source of valuable instruction for product marketers, able to turn a brand from a moderate success into runaway success that no-one can live without.

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If you're like us, you probably have one of those piles on your desk that keeps being moved from one corner to another. You know, that pile you need to get to but avoid because it will take some real effort to tackle? For many marketing professionals, marketing accountability, analytics ,and ROI are in this pile. Marketers must stop avoiding this topic and tackle the pile!

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With the U.S. economy experiencing major challenges amidst bank failures and Wall Street woes, what's next for marketing? Do we go back to business as usual once we have a bipartisan agreement in place? Or are things going to change for The system is so complicated and perhaps so broken, that no one really knows what

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Taking a look at "social media" it is difficult to comprehend the dizzying number of sites, tools and applications that are proliferating before our eyes. I recently sampled 3,000 social media sites, tools and applications. Overwhelmed by the list, I then set out to classify these sites and tools to make them a little easier to

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I came to Armenia to teach marketing and public relations as a Fulbright lecturer with the naïve belief that my subject matter was fairly universal. All I'd have to do is tweak my U.S. lesson plans a bit and – – brilliant lectures by the U.S. teacher would be imparted in the Um, truth is, I've

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An interesting appeared in Supermarket News recently. "Can Safeway Become a Lab for Other Retailers?" discusses the food retailer's decision to expand distribution of its O Organics private label line and Safeway Select, Eating Right health and wellness line to other food Apparently Safeway's subsidiary, Lucerne Foods, will make these brands available to food stores around

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I shed a sad, sugary tear when I heard Krispy Kreme's about their plans to save the Cold ice cream. They are going to add ice cream to the On a brand who's #1 brand asset is the idea of HOT Even worse, they are removing the on-site baking machines from stores. So you'll never have

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As the forces of globalization continue to connect and intertwine commercial and financial markets, and new technologies come online in the marketplace, the time between "event" and "action" is rapidly In the past, managers could take weeks or days to make important decisions, however to effectively compete globally, some companies are making critical decisions in hours,

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Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Ascentium .... A model for the agency of the I spoke to the CMO, Romi Mahajan who explained 's go-to-market strategy to me. They are the nexus of a digital marketing company mixed with a technology firm

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Marketers responsible for lead generation are all too familiar with some common challenges—getting closed-loop feedback from the sales organization, measuring marketing effectiveness beyond just lead quantity and cost per lead, and building strong alignment with the sales organization. As presented in the MarketingProfs' research report, "B-to-B Lead Generation: Marketing ROI and Performance Evaluation Study," effective lead-generation marketing is very much tied to overcoming these challenges to prioritize lead quality over lead quantity.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Kodak has invested people, energy, and two years of dedicated effort into building its social media program, and has met with great success. Here, Amber Naslund talks to the people behind Kodak's efforts to find out why their social media program is so valuable to their business, and how they've defined success.