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If you're like us, you probably have one of those piles on your desk that keeps being moved from one corner to another. You know, that pile you need to get to but avoid because it will take some real effort to tackle? For many marketing professionals, marketing accountability, analytics ,and ROI are in this pile. Marketers must stop avoiding this topic and tackle the pile!

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With the U.S. economy experiencing major challenges amidst bank failures and Wall Street woes, what's next for marketing? Do we go back to business as usual once we have a bipartisan agreement in place? Or are things going to change for The system is so complicated and perhaps so broken, that no one really knows what

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Taking a look at "social media" it is difficult to comprehend the dizzying number of sites, tools and applications that are proliferating before our eyes. I recently sampled 3,000 social media sites, tools and applications. Overwhelmed by the list, I then set out to classify these sites and tools to make them a little easier to

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I came to Armenia to teach marketing and public relations as a Fulbright lecturer with the naïve belief that my subject matter was fairly universal. All I'd have to do is tweak my U.S. lesson plans a bit and – – brilliant lectures by the U.S. teacher would be imparted in the Um, truth is, I've

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An interesting appeared in Supermarket News recently. "Can Safeway Become a Lab for Other Retailers?" discusses the food retailer's decision to expand distribution of its O Organics private label line and Safeway Select, Eating Right health and wellness line to other food Apparently Safeway's subsidiary, Lucerne Foods, will make these brands available to food stores around

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I shed a sad, sugary tear when I heard Krispy Kreme's about their plans to save the Cold ice cream. They are going to add ice cream to the On a brand who's #1 brand asset is the idea of HOT Even worse, they are removing the on-site baking machines from stores. So you'll never have

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As the forces of globalization continue to connect and intertwine commercial and financial markets, and new technologies come online in the marketplace, the time between "event" and "action" is rapidly In the past, managers could take weeks or days to make important decisions, however to effectively compete globally, some companies are making critical decisions in hours,

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Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Ascentium .... A model for the agency of the I spoke to the CMO, Romi Mahajan who explained 's go-to-market strategy to me. They are the nexus of a digital marketing company mixed with a technology firm

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Marketers responsible for lead generation are all too familiar with some common challenges—getting closed-loop feedback from the sales organization, measuring marketing effectiveness beyond just lead quantity and cost per lead, and building strong alignment with the sales organization. As presented in the MarketingProfs' research report, "B-to-B Lead Generation: Marketing ROI and Performance Evaluation Study," effective lead-generation marketing is very much tied to overcoming these challenges to prioritize lead quality over lead quantity.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Kodak has invested people, energy, and two years of dedicated effort into building its social media program, and has met with great success. Here, Amber Naslund talks to the people behind Kodak's efforts to find out why their social media program is so valuable to their business, and how they've defined success.

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Good email design is a critical part of ensuring a high response rate. A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn't one email-marketing design bible, there are fundamental design rules that should be applied. This article reviews some of the high-level design principles as well as more in-depth rules affecting some of the most common issues email marketers face.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

There's a new kid on the social media block that's starting to garner a lot of attention from companies. Microblogging sites, such as Twitter, are increasingly becoming a companion to an existing blog—or a standalone strategy for businesses that are using social media to connect with their customers. But many companies aren't sure what the microblogging "rules of the road" are. This is where Connie Reece comes in.

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As in The Committee of , a group of highly successful and highly influential female professionals. Last week, I was a guest speaker at The Committee of 200's (C200) annual conference outside of Dallas. Have you ever heard of the C200? Probably not - membership is by invitation only for women who either own businesses larger

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This is a recap of a presentation by Michael Lazerow of Buddy from the Web 2.0 Social Networks are clearly here to stay with almost of the population is using these sites of Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M

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Why do some ideas go viral and others don't? Here's one People who are "bored at work" are a network bigger than any major network, including CBS, NBC, and so on. If ordinary people see something online and start passing it around THEY decide what is popular out of main stream media. And today they can

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Greetings from Yerevan, Armenia, where I am "posted" with a Fulbright grant. My original assignment was to teach graduate school-level marketing. However, after a bit of confusion, the assignment was changed and I am now teaching public Public relations in a post-Soviet world is an interesting proposition. Before starting, I read Martin Nunn's International Public Relations

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Drop.io's CEO Sam Lessin presented "A Brief History of Privacy in this Data-Deluged World" at the Ignite II kick-off of Web 2.0 in I loved Sam's thought captured in the following "For the first time in history it is now cheaper and easier for people to be public than to be private. What I mean by

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A recent book review caught my attention. The book being reviewed, Obsessive Branding , was authored by Lucas . With a title like this, I figured the author would have plenty of controversial statements to make. Talk about an In all fairness, I have not read the book in question. Still, it raises several important points

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Two years ago less than half of all consumers used search to find a local business. But today that number is upward of However, most small businesses today still don't have a website in fact less than of small business owners are online. For them the problem is not just that they don't have a website