Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

You already know the importance of a permission-based email list. You even practice list segmentation to improve the relevance of the emails you send to your customers and prospects. But how much time do you devote to cleaning your email list? If your email hygiene is lax, you're greatly limiting the success of your campaigns.

CONTENT TYPE: Article | TOPIC: None

I'm attending the Inbound Marketing September 8th in Cambridge, MA, listening to the likes of Seth , David Meerman , Greg , Chris , Christopher S. , Mike , and many others. And, as it happens, there may be something in it for My friends at are offering TWO extra tickets for MarketingProfs to give away,

CONTENT TYPE: Article | TOPIC: None

Why is it that so many Webinars are bad? The technology makes it easy, but that doesn't mean that the presenter is good, the content valuable, or the topic of interest. I signed up for an association Webinar on marketing communications this week. I bugged out early. Want to know Plain and simple - it sucked.

CONTENT TYPE: Article | TOPIC: None

The microblogging platform Twitter has had anything but a relaxing summer, plagued as it has been by outages, brownouts, disabilities, and new competition in the form of and others. But still, brands continue to invest time and energy building connections and communities Take a look at this impressive list of brands on , put together by

CONTENT TYPE: Article | TOPIC: None

There's been a whole lot written about why calling an online video "viral" doesn't make it Scott did an excellent take on it a few weeks back. But what I wanted to point out here is that those videos that do go "viral" often aren't what the ad industry's narrow aesthetic would define as Or to

CONTENT TYPE: Article | TOPIC: None

Why are some Buzz Marketing programs better than others? What makes one program more Buzz worthy than These questions and more are why I interviewed Jim Calhoun the CEO of Popular for his advice on how to really make your Buzz Marketing programs So what's Jim's advice on how to make good decisions when it comes

CONTENT TYPE: Article | TOPIC: None

There's a lot that China could do better, like every country in the world. But the Beijing Olympics PR machine is failing badly to put a positive spin on anything. So, what are they doing wrong?

CONTENT TYPE: Article | TOPIC: None

Marketers have become masters of segmentation inside our own organizations. We've segmented ourselves into Lead Generators. Message Makers. Brand Stewards. Useful, of course—in fact, indispensable. But indispensable the way facilities management is indispensable. Or travel management. Or any other organization that an enterprise relies on, but cannot be easily shown to have direct impact on revenue. And if you don't have direct impact on revenue, you don't directly impact profit. And if you don't do that, you're second in line for everything—except maybe workforce reductions.

CONTENT TYPE: Article | TOPIC: Writing

It's an ugly truth, but a truth nonetheless: Marketers are sinners. We're not talking lying or cheating or stealing or coveting here. We're talking about the sin of assumption. And many of us commit that sin on a regular basis, from assumptions about what to say to assumptions about how to say it.

CONTENT TYPE: Article | TOPIC: None

You've wolfed down lunch in record time and have seven minutes before your next meeting—time enough to Google "customer service tips," which brings up terabytes of platitudes on friendliness, knowledge, going the extra mile, blah, blah, blah. You know these cookie-cutter best-practices probably work, but they're too obvious and stale to motivate your people toward new plateaus. Instead, try on these three unusual mindsets that your team may actually find useful.

CONTENT TYPE: Article | TOPIC: None

A recent points out that "Nutraceuticals May Be Near Tipping Point in the U.S." While the average American is spending $90 per year on functional health ) foods and beverages to the tune of a whopping $27 billion last year, the Center for Culinary Development and Packaged Facts claim that their research shows the category is

CONTENT TYPE: Article | TOPIC: None

File Sharing is very binary .... either you share a file online or you don't. Well not anymore! .... enter Drop.io allows consumers to create their own private online spaces where they can easily and privately share photos, videos, documents, and other types of media with others. By default, drops are "private" - consumers control how

CONTENT TYPE: Article | TOPIC: None

Truvia. Remember that name. It's a natural, no-calorie sweetener derived from compounds found in the leaves of an herb called stevia. Agribusiness giant Cargill is about to roll out Truvia, which is being positioned as a natural alternative to artificial sweeteners. D'Agostino markets in Manhattan will debut the product shortly. Eventually, supermarket chains and big box

CONTENT TYPE: Article | TOPIC: None

Enterprises are starting to deploy advanced speech technologies that can identify when a customer is angry, confused or even lying. By listening to call center feeds, these applications are often able to troubleshoot a given situation or route the call to a live agent with a specialization in solving critical problems. But this nascent technology doesn't

CONTENT TYPE: Article | TOPIC: None

Http://www.mpdailyfix.com/images/googlewiki.jpg

CONTENT TYPE: Article | TOPIC: None

Earlier this week I talked about how corporations are beginning to experiment more with social media. But a couple of recent studies suggest that companies are still not utilizing blogs very First, a study released earlier this by Forrester Research showed that B2B blogging growth slowed dramatically in 2007. After tracking 36 new B2B blogging companies

CONTENT TYPE: Article | TOPIC: None

Matt Strain is director of worldwide relationship marketing at Adobe, where after just three years he is recognized as a Marketing Champion who adds financial value to the company. He has had a distinguished career in technology marketing. He recently took time to share his thoughts about what makes him successful and offered advice to fellow marketers for getting ahead in our challenging and competitive field.

CONTENT TYPE: Article | TOPIC: None

It starts simply. You're setting up fields for your email signup form and instead of grabbing just the basics for information, you start to wander: What if I got all the information I want up front? So then it begins: name, address, home number, work number, mobile number, bag phone number, AOL IM, Yahoo IM, favorite band, favorite station, favorite team. Suddenly, users are looking at a form worthy of governmental consideration.

CONTENT TYPE: Article | TOPIC: None

Is there any form of marketing communications more compelling than word-of-mouth, the enthusiastic and genuine recommendation of a person you like and trust? It's no wonder that virtually every business-to-business marketer prizes this organic, spontaneous, and—perhaps best of all—practically cost-free method of bringing in business. But some businesses, especially on the B2B side, rely far too heavily on organic word-of-mouth strategies and, specifically, on acquiring new customers primarily through referrals.

CONTENT TYPE: Article | TOPIC: None

When the economy gets tight, customers can take forever to reach a buying decision. So, managers think up incentives that will encourage the customer to buy. Whatever lure you use should inspire the prospective customer to edge a little closer to a purchase, which is sometimes easier said than done.