Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: Writing

All email marketing managers search for ways to grow their subscription files, and many options and opportunities exist to grow subscription files organically. Unfortunately, some email marketers still rely on purchasing permission-based lists as a means to increase their email file. By doing so, however, they settle for a quick fix that really does not result in a stable, viable, and cost-effective file. The saying "Good things come to those who wait" applies to smart email marketing managers who appreciate the logic and process of growing their subscription file organically, over time, with well-developed marketing efforts.

CONTENT TYPE: Article | TOPIC: None

There are countless ways to get into the game with Social Media. Check out these few sample Social Media tools and see how they can be used effectively and efficiently.

CONTENT TYPE: Article | TOPIC: None

Sometimes you just have to ask a question and see where it takes you. Twitter started off with the same premise. What are you doing? Eliciting a variety of responses and prompting a banal moment-by-moment commentary before the community kicked-in and reshaped Twitter's reason for But while I have a great affinity with it is feeling

CONTENT TYPE: Article | TOPIC: None

In this Marketing Over Coffee we discuss closed loop marketing, B2B show wrap up, and Marketing Metrics covering outcomes rather than activities..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct Link to Show length Brought to

CONTENT TYPE: Article | TOPIC: None

If your company is ready to dive into the social media waters, which tools such they examine first? Blogs? Facebook? Twitter? Wrong. Try Google Blog Search, Summize, and Before you can launch a successful social media strategy, you begin monitoring existing conversations about your company. This has several 1 - It lets you be proactive in

CONTENT TYPE: Article | TOPIC: None

A recent Washington Post article caught my Sweet ," Under Siege, Companies Begin Replacing Familiar Junk Food Pitches and The first paragraph is especially telling. "An industry that has been skewered repeatedly during the past decade–blamed for the super-sizing of millions of American children–is altering how it makes and markets snacks, beverages and other temptations of

CONTENT TYPE: Article | TOPIC: None

It amazes me how some people and organizations succeed even when they screw up. Many of us at MarketingProfs have discussed the need for consistency in building a solid brand. When we exceed customer expectations, we score. But what about those who don't walk the talk. How do they stay in Case in point - a

CONTENT TYPE: Article | TOPIC: None

This conference has flown by and by all accounts (all the smiling attendees) has really been a great success. Here are some quick tidbits and insights from today's Michael Stelzner presented, "Attracting Quality Leads with White Papers" and encouraged attendees to create reader-focused white papers instead of self-interest focused white papers. For white papers Michael has

CONTENT TYPE: Article | TOPIC: None

In business, a consistent experience is often the key to establishing comfort among your consumers. While I'm not suggesting that you shouldn't surprise them by going above and beyond their expectations, it's important to get the basics right first and deliver on your Here's a recent example of a situation that didn't add up. I recently

CONTENT TYPE: Article | TOPIC: None

One of my most trusted friends and mentors recently joined a very intriguing company called .... SuccessFactors (stock symbol ). They specialize in HR software with a SaaS product that is second to none in the From a marketing and social media perspective several things about this company got my attention and my envy as a

CONTENT TYPE: Article | TOPIC: None

I've talked with a lot of men lately about gender roles and stereotyping, and those issues come up in their personal and work lives. Most of them have said, after making clear they couldn't speak for all guys, that they see their lives with their spouses and kids as very gender-role For the most part in

CONTENT TYPE: Article | TOPIC: None

In his last article, the author defined multivariate testing and how it can optimize your Web marketing, as well as five common errors to avoid. Now, he looks at what to measure in your tests and how to define your criteria for success. Before you start formulating a test hypothesis, or begin running your tests, the first and most important step is to ensure that you have clearly defined objectives for your Web site. You'll want to examine your marketing goals in order to determine the appropriate success factors that all of your organization's stakeholders can agree upon. Let's start with typical measurable Web site goals.

CONTENT TYPE: Article | TOPIC: None

Launching new products, services, or segments is the lifeblood of growth for most organizations. Yet, despite its importance, the launch process is often mishandled or assigned inadequate resources. Many of the mistakes that companies make are basic—yet frighteningly frequent and consistent across various types of businesses and industries. Here are six common fault lines in the launch process that very company should look out for.

CONTENT TYPE: Article | TOPIC: None

Today, leads flow to Marketing from ever-increasing online sources—email campaigns, the company Web site, Google AdWords and Google searches, webinars, online advertising, blogs, and virtual trade shows—as well as from traditional marketing activities. The sheer volume of leads, or "suspects," can be overwhelming. How does Marketing prioritize all these suspects?

CONTENT TYPE: Article | TOPIC: None

The modern email inbox is a perpetual promotion machine of colors, styles, and sales pitches all fighting to be seen. In an attempt to break from the herd, many email marketers ironically adopt a herd mentality of more clutter, more content, more, more, more. This misguided pursuit of increased visibility merely leads to increased invisibility. Before joining the invisible ranks of the "clutter cult" of email marketers, consider that a huge body of marketing research demonstrates that the human mind is a sucker for simplicity and focus. The eye embraces that which can be easily digested. Less is more.

CONTENT TYPE: Article | TOPIC: None

This afternoon had the pleasure of sitting in on Chris Brogan's session, "Successful Lead Generation in a Social Media World," at our B2B Marketing Forum in Boston. The session was superb and my favorite quotes from the session are as On corporate blogging - "If you can't take criticism, your company should not On building your

CONTENT TYPE: Article | TOPIC: None

Nancy Harhut presented, "Secrets and What's Really Working in B2B Creative" and covered the most common misconceptions about business-to-business creative and provided tips for identifying those lies and reinvigorating direct mail Here are three of the ten lies Harhut cited in her Lie Everything must come in an Sure envelopes work, but so do other mailing

CONTENT TYPE: Article | TOPIC: None

We're all gathered at the MarketingProfs B2B Marketing Forum 2008 in Boston where it's nearly 90 degrees today! The morning kicked off with a great intro by Roy Young and Ann Handley and tons of inspiring presentations. I attended the B2B Web Delivering on the Vision of Lead Generation helmed by Doug Lenos, VP Biz Intel

CONTENT TYPE: Article | TOPIC: None

Social and Social can be effective tools for growing our businesses when they are part of our marketing mix. However, if they are the sole source of our marketing plan, we fail to reach the majority of our potential customers, especially if we are a B2B Let's get real! Most B2B decision makers are not present

CONTENT TYPE: Article | TOPIC: None

And , we have all been talking about over the last week or so. And while many of us are talking about the site, I think the key point here is that Plurk's emergence could validate the micro-blogging space as a Twitter, Pownce and Jaiku all offer a somewhat similar layout and functionality, and