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If you're a marketer, every undelivered message translates into lost revenue. Luckily, there are ways to improve the odds of delivery and decrease the chance of running into problems in the first place. The key to email deliverability lies in earning the trust of internet service providers, or ISPs. Because these companies need to provide quality service to their subscribers, they devise standard protocols and policies regarding unsolicited bulk email.

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Should your company should start a blog, open a Facebook account, or be on YouTube? Start by taking a giant step backward and assessing the social media landscape as it relates to your market, your buyers, and your competitors. Here are three key factors to consider.

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Your media plan likely contains all the usual, well-known media options: TV and radio ads, print ads and outdoor advertising. We've all been going with these options for years, decades in fact. We've always known we wouldn't be fired for nominating them. Just like an IT guy wouldn't be fired for installing an IBM solution. But this security is fast disappearing. One day soon, you might be fired for limiting yourself to these options.

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Right now, your customers are writing about your products on blogs and reediting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon – the groundswell – that has created a permanent, long-lasting shift in the way the

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We've all been there. In fact, I just visited this place of client frustration and fear a few days ago. It usually happens when the solution provided to the client's (or boss's) problem will cost them time, money and stress. At that very moment, we stand at the We can recognize the pain, and come up

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For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers about who you are and what value your company provides. Brand managers tend to write it up and paste it on every wall and train every

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A recent BusinessWeek , 'Hey, Starbucks, How About Coffee Cubes?' had me saying "Finally!" About a month ago, java giant Starbucks launched its new web site just so that its customers could make suggestions, discuss ideas, vote on ideas others submit, and otherwise, put their 2 cents in. The site is open to all visitors who

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No business that strategizes around making people happy by giving them a voice and a sense that they have a stake in your business will experience less wealth. In the simplest sense we are talking about building relationships and communities around our business and the products and services we Here's the bottom Putting people first is

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In this Marketing Over Coffee we discuss what the email blacklists are and how to deal with them, and the growth of sponsored email blasts..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct Link to Show

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Today's diverse consumers are looking for more than just talk. They want companies to be an authentic part of their niche community. They are savvy and skeptical. They are watching to see how sincere you are in including them—as employees, senior managers, board members, media partners, vendors, and so on...

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At a recent conference, Sylvia Reynolds, chief marketing officer for Wells Fargo, asked, "When did Marketing become the make-it-pretty department?" Reynolds then reminded conference participants that the fundamental role of Marketing has always been about the customer. Essentially, Marketing's role is to find, keep, and grow the value of customers. So what does that mean, and how does a marketer get beyond the "make it pretty" syndrome?

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Considering the stakes, it's no surprise that the online sales channel is becoming increasingly important to the bottom line of top-shelf brands as consumers of luxury products and services continue to demonstrate their willingness to spend as much through commerce-enabled Web sites as they do in stores. Despite this trend, many luxury brands continue to separate their online and mainline marketing efforts, confusing customers with disconnected messaging and missing golden opportunities to cross-support expensive marketing initiatives. What few realize is that the best experience—the experience that the customer wants—results when all channels work together and complement each other. Here are some guiding principles to help brands achieve this goal.

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Nonprofits are confronted with many of the questions that any other enterprise often ponders: How do I connect with my customers? Which communication vehicle will provide my organization with the highest return on investment? How can I determine what my target market wants? While many of our corporate friends have turned to email marketing to help answer these questions, the concept is comparatively new to nonprofits. Email marketing may not be the silver bullet for every problem, but it provides us with an efficient and affordable tool to communicate with our constituents.

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Lifehacker editor Gina Trapani ignited a bit of a firestorm over the weekend when she that she was launching a wiki to blacklist PR firms that send her "irrelevant and unsolicited"' pitches. Some PR bloggers then fired back that maybe it was bloggers that should be Geoff Livingston blogged "I don't feel bad for reporters and

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As marketers we often struggle with getting customers to pay attention to our marketing messages, much less remember them. A specialized learning technique–the spacing "–is helping people all across the world assimilate more languages, facts, and retain gobs of information. Is this learning technique applicable to improving the efficacy of our marketing As much as we

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Getting comments on a blog post is one of the most positive outcomes you can experience as a blogger. Comments are rewarding on so many levels. Think about it, your readers Moved to action by what you Giving you feedback, either to improve your idea or validate Interested and Reaching out to you to let you

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I once had a co-worker recount the tale of her junior account position at a 4A's agency. Her account was for a well known brand of– well–tampons. Evidently, the team brainstorming sessions (comprised largely of men), yielded many unfortunate and hysterical marketing and product development ideas .... most of which I can't recount Needless to say,

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The cost savings of outsourcing low-level work overseas to countries like India, China, and the Philippines can look pretty attractive. But it's The lack of language skills among the outsourced employees can lead to misunderstandings, lost credibility, customer service complaints and missed I learned this first-hand. I tried outsourcing some of my personal work to a

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I've been getting a lot of requests for friends on various social networks lately. You probably have been too - there seems to be an explosion of interest lately, particularly on I'm generally encouraged by this, as it means that the space is continuing to grow, rather than to wane like some short-lived fad. But at

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Last week, my friend and colleague Susanne Sicilian sent an email highlighting the 5 Reasons Your Boss Needs to Send You to . Among the One-on-one time with our speakers, exclusive (and free) research, "Usability Labs" on your Web Site, Email campaigns, and Social Media efforts that essentially amounts to free one-on-one tune-ups. "Take this list