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Marketers have recognized the immense creative talent that resides outside of Madison Avenue. They've recognized that, with Consumer-Generated Advertising, properly executed, they can generate quality, consumer-relevant content at a fraction of the cost of conventional agency productions. And these commercials break through the clutter with their "real" feel and relevant messaging.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Social marketing techniques such as blogging, wikis, podcasts, twitter, and virtual worlds have given marketers an extraordinary range of opportunities to reach out to audiences. But do these techniques really pay off—or are they just trendy alternatives that offer no measurable return on marketing investment?

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If you are an email marketer who is doing traditional "batch and blast" email marketing, now's a good time to start segmenting and sending triggered emails. Doing so allows you to send more relevant emails and achieves better response from your subscribers.

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We notice the things we think about, we overlook the rest. Say you're buying a car and are looking at a 3 Series Sedan from . I know, nice! Suddenly, you start seeing the 3 Series everywhere. Now that I think about it, I saw a couple just the other day. See? Because we pay attention,

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What if the American business community adopted the same advertising approach as politicians? Now, that's a scenario worth exploring! Philip Barnett, a colleague and fundraising marketer in Phoenix, came up with TV commercials we'd likely Here's some of Philip's Now, I can understand a commercial that says, "Our Chevy gets better gas mileage than similarly priced

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In my , I've said I'm determined to learn from the MBA students I'm teaching while in Armenia. So far, I've garnered a few insights that might be of interest to you, Acting collectively has its - OK, collective answer-sharing during tests (which frequently happens) is not good. But you have to admire the principle behind

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Because of , everyone today has access to research that we have never had before. So when you are considering a purchase, what's the first thing you do? Google it. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before. And its going to get worse, thanks to social In Web 1.0

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133 The number of blogs indexed by Technorati since 2002. Over the past week, Technorati has been releasing its State of the Blogosphere And while not all of those blogs may not be active, the growth of blogs (as tracked by Technorati) over the past five years is October 4 August 14 April 35 April 70

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A compelling marketing article appeared in Brandweek titled The Story of " that was published on September 7th. It's terrific because it also enables me to follow up on my recent post dubbed "Sharing the The article centers on California supermarket chain Safeway's O Organics private label food line, which generated $300 million in volume in

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A live interview with the CEO, Peter Friedman, from at Web 2.0 about the launch of their new product called If you ever dreamed of adding community to your website without having the hassle of a major integration effort involving your IT department then LiveWorld's newest product called LiveBar is for LiveBar adds contextually relevant community

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Think of it: There are many businesses that offer similar products or services. Prospective customers can purchase goods or services from any competitor, literally anywhere in the world if they choose to, thanks to the Internet. Net result: effectively marketing a business, which translates to owning a slice of customer mind-share, is more challenging than it ever was. It takes something more to market successfully now. And it certainly takes something more than a one-time strategy and a couple of marketing tactics to be effective. That "something" is relevance.

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Companies have been scrambling to figure out how to leverage Web. 2.0 applications, but are they doing so for all the wrong reasons? With all the buzz about blogs, wikis, widgets, and other forms of user-driven Web interactions, the question your business needs to answer is, "Is this what our customers want?"

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Why are "mirror neurons" so relevant to marketers? Because they reveal why we're hardwired to imitate, cradle to grave. Mirror neurons explain why we sometimes do things that we can't explain. They can also be a source of valuable instruction for product marketers, able to turn a brand from a moderate success into runaway success that no-one can live without.

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If you're like us, you probably have one of those piles on your desk that keeps being moved from one corner to another. You know, that pile you need to get to but avoid because it will take some real effort to tackle? For many marketing professionals, marketing accountability, analytics ,and ROI are in this pile. Marketers must stop avoiding this topic and tackle the pile!

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With the U.S. economy experiencing major challenges amidst bank failures and Wall Street woes, what's next for marketing? Do we go back to business as usual once we have a bipartisan agreement in place? Or are things going to change for The system is so complicated and perhaps so broken, that no one really knows what

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Taking a look at "social media" it is difficult to comprehend the dizzying number of sites, tools and applications that are proliferating before our eyes. I recently sampled 3,000 social media sites, tools and applications. Overwhelmed by the list, I then set out to classify these sites and tools to make them a little easier to

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I came to Armenia to teach marketing and public relations as a Fulbright lecturer with the naïve belief that my subject matter was fairly universal. All I'd have to do is tweak my U.S. lesson plans a bit and – – brilliant lectures by the U.S. teacher would be imparted in the Um, truth is, I've

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An interesting appeared in Supermarket News recently. "Can Safeway Become a Lab for Other Retailers?" discusses the food retailer's decision to expand distribution of its O Organics private label line and Safeway Select, Eating Right health and wellness line to other food Apparently Safeway's subsidiary, Lucerne Foods, will make these brands available to food stores around

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I shed a sad, sugary tear when I heard Krispy Kreme's about their plans to save the Cold ice cream. They are going to add ice cream to the On a brand who's #1 brand asset is the idea of HOT Even worse, they are removing the on-site baking machines from stores. So you'll never have