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The vast red and blue oceans of the marketing world tsunamied into our awareness and vocabulary a few years ago, when two professors, W. Chan Kim and Renée Mauborgne, claimed that competition can be rendered irrelevant. Their book, Blue Ocean Strategy, heralded the news to marketing managers and CEOs all over the world: After years and years of surviving in red bloody oceans, swarming with murderous competitors, finally there's a better alternative! Let us consider an example of a company that supposedly followed the Blue Ocean strategy.

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Is your company guilty of throwing dollars at campaigns to increase Web traffic, only to turn around and squander sales opportunities due to poor telephone and email handling? Make sure that your telephone system isn't preventing prospects from reaching out and touching someone at your company. As soon as you finish reading this article, pick up the phone and call your company's sales lines and test the process for yourself.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

There's probably no better case study on how a business leverages social media to connect with customers and grow itself than Gary Vaynerchuk's Wine Library. Here, Gary shares the reasons your company should pay attention to social media, and what impact these tools will have in the years to come.

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With the rise of search engines, Wi-Fi, and a Do-It-Yourself mindset, today's consumers are more empowered than ever before. They not only believe that they're entitled to information but also have unprecedented access to information on a global scale. An increasing number of consumers turn first to the Internet when they want to make a purchase—even if the product will be bought offline. That's why any PR strategy focused solely on media gatekeepers is missing a large piece of the market. While there's still value in sending your message via traditional media, more and more prospective customers are doing their own research online, bypassing newspaper, magazines, radio, and TV completely. Here are five tips for creating successful direct-to-consumer PR.

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And ITToolbox recently released the 3rd wave of research on social media and the IT professional. The first two surveys were focused on information consumption habits, specifically how Web 2.0 channels and communities–such as blogs, bulletin boards, wikis, and social networks–influence how IT makes purchase We decided to have a little fun with it this time.

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'Tis the season of presidential conventions. A time of marketing, messaging, promises and pageantry. And a series of events that comes but once every four years. While we're glued to our tubes watching the commentary fly from political analysts, pundits and broadcast journalists, one group's voice is palpably those of the brand After all, behind all

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Seth Godin's post about mass does a great job of lining out what's crazy about the way marketing is done today. Want to go in the opposite direction? Social media tools like blogging don't have to be used like your old marketing tools. You don't have to do the same things that came before. Here are

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The expression, a picture is worth 1,000 ," is often attributed to either Napoleon Bonaparte, or Russian writer Ivan Turgenev. This saying is meant to convey the power and impact of a single image in replacing pages of However recent fake photographs from the 2008 Olympics, or the Iranian government show how easy it is to

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Recently there seems to be a lot of chatter revolving around what IS "social media." Even podcasting, which has long been considered a founding member of the social media club, may be getting the Pluto , and getting booted to the But by focusing on trying to define what is and is not social , are

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I recently caught a tantalizing tidbit in a food industry newsletter and followed it to its source. An titled "An herbal drink from Coca Cola?" from the Austin American-Statesman, states that Coca Cola is up to something big. Really "For months, the Atlanta-based drinks giant has been working quietly to perfect prototype beverages using Chinese herbal

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Performance management has been applied to various parts of a business for quite a long time, particularly when it comes to manufacturing, logistics, and product development. Applying the concept to marketing is finally coming of age.

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Businesses today are hunkering down. With consumers clutching their wallets more tightly, companies are scrutinizing every budget item in an effort to maintain profitability even as revenues are flat and costs rise. And with marketing commonly viewed as a discretionary spend, it is one of the likeliest victims of the ax.

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In the luxury brand business, stretching brands too thinly across market segments may gain short-term revenue increases, but it also almost guarantees long-term loss to the shareholders, brand owners, and, well, consumers. So, set your limits for how much you really want to stretch your brand before you open your doors to the public.

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Email is not dying in the midst of the social-media revolution. In fact, the question we should be asking is: How can email marketers best leverage the new social-marketing applications?

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The early on how much a 30-second ad in the next Super Bowl will cost. TV advertising isn't dead -- although content may be time-shifted via DVR, internet video, and mobile downloads, some programs just aren't any good when they're not A weekly sitcom or drama is like a can of tuna; you can put it

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Starting up a social network to support any business can be a challenge. These days it seems that there are a variety of new social networks popping up all over. To that end I have heard a new acronym YASN (Yet Another Social But to fill this demand many new social network software's and asp's are

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This headline, sent to me by a colleague, appeared in a recent issue of the Wall Street "Should You Outsource Your Company Blog?" Like most questions addressed in communications, marketing and other similar fields, the answer is -- Maybe. It 1. If the company doesn't have a communications or a marketing department, maybe you 2. If

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Just happened to catch an interesting short new infomercial on TV. Anthony Kennedy came on the tube, and as we all know, he hawks quite a few consumer products. But something about this commercial really got my attention. "Did you know that the leading household cleaners consist of up to plain old water? Why pay extra

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In today's is an ad and a few articles referencing our upcoming Digital Marketing , which takes place this October in Scottsdale, Arizona. I'm pretty excited about the event itself, because the content offers a solid grounding in the Big Three of online marketing. Covering Email, Search, and Social Media, it's a bit like a one-stop-shop

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So, I got asked this question on a call today with a fellow social media experts, and I just had to blog about the ensuing In reality if you look at the Latin origins of the word social it would most likely have a definition akin to the free give and take of conversation and collaboration